Prompt
ai visibility tracking tool
Latest observation
An AI visibility tracking tool monitors how often your brand, products, or website appear in answers from AI search platforms such as ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. It typically tracks brand mentions, citations, sentiment, competitor share of voice, and the prompts that trigger visibility.
Best options
| Tool | Best for | What it offers |
|---|---|---|
| Semrush AI Visibility Toolkit | Marketing teams already using Semrush | AI visibility score, mentions across ChatGPT, Gemini, AI Mode and AI Overviews, cited pages, topics, and estimated AI-search audience. semrush+1 |
| Peec AI | Mid-market teams and agencies | Tracks brand share of chats, rankings, prompts, and competitor benchmarks across ChatGPT, Perplexity, and Gemini. peec |
| Ahrefs Brand Radar / checker | SEO-led teams | Free checker plus tracking of mentions across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews, including cited domains and topics. ahrefs |
| OtterlyAI | Affordable, lightweight monitoring | Frequently recommended for lower-cost AI answer monitoring and reporting. zapier+1 |
| Profound | Enterprise AEO programs | Enterprise-oriented AI search intelligence, prompt discovery, and brand-representation monitoring. semrush |
| Amplitude AI Visibility | Teams that want visibility tied to product/revenue analytics | Visibility scores, competitor benchmarks, LLM source tracking, and connection to growth metrics. amplitude |
What to look for
- Platform coverage: ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews.
- Prompt-level reporting: Which questions cause your brand to be mentioned or omitted.
- Citation analysis: The web pages and domains AI systems use when referencing your brand.
- Competitor benchmarking: Your share of voice versus named competitors.
- Actionability: Content gaps, optimization recommendations, alerts, and reporting.
My recommendation
For a marketing team, start with Semrush if you already use it or want AI visibility alongside SEO and content workflows; choose Peec AI if you want a focused, flexible AI-search tracker; and try Ahrefs’ free checker first to get a quick baseline before committing.
Brands
Citations
- https://amplitude.com/compare/best-ai-visibility-monitoring-tools
- https://www.semrush.com/free-tools/ai-search-visibility-checker/
- https://peec.ai/
- https://ahrefs.com/ai-visibility-checker
- https://zapier.com/blog/best-ai-visibility-tool/
- https://www.semrush.com/blog/best-ai-visibility-tools/
- https://amplitude.com/ai-visibility
- https://www.frase.io/blog/the-10-best-ai-visibility-tools-in-2026
Observation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (5 observations for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
How can brands improve their AEO?
Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as Circuit. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.
Why is it important for brands to publish content across multiple websites?
Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.
Want this interpreted for your brand?
Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.