Are there any brand mention trackers for AI search that handle multiple assistants and citation tracking?

Yes — there are a few brand mention / AI visibility tools that track how your brand appears across multiple AI assistants and, in some cases, citations/sources. The space is still pretty new, so capabilities vary a lot.

Tools to look at

• Profound
  Focuses on AI search visibility and brand presence across major AI assistants. Strong on tracking prompts, mentions, and where answers are sourced from.

• Otterly.AI
  Tracks brand mentions in AI-generated answers and helps monitor visibility across tools like ChatGPT-style experiences and search-driven AI responses. Useful for citation/source monitoring.

• Scrunch AI
  More brand/SEO oriented for AI search visibility, with multi-assistant tracking and reporting on how brands are represented.

• Semrush / Similarweb / seoClarity-type platforms
  Some of these are adding AI search tracking modules. Coverage and citation detail depend on the product and current release.

What to check before choosing

Look for these features:

• Multiple assistant coverage: ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, Copilot, etc.
• Citation/source tracking: whether the tool records the URLs or domains used in answers
• Prompt set customization: ability to track your own important queries
• Geo/device variation: AI answers can differ by region or context
• Historical trending: see whether mentions are increasing or declining
• Export/API access: useful if you want to build reporting around it

Important caveat

No tool fully standardizes AI search yet, so “citation tracking” can mean different things:

• source URLs included in the AI answer
• inferred citations from model behavior
• visible links in answer panels
• or domain-level attribution only

If you want, I can also give you:

1. a comparison table of the best tools, or
2. a shortlist by budget (startup vs enterprise).