Are there any CRM for hotels platforms that handle GDPR consent and two-way SMS and email messaging?

Yes — several hotel CRM / guest messaging platforms support GDPR consent management and two-way SMS + email communication, though the exact compliance features vary by vendor and by how you configure them.

Common options to look at

• Cendyn

  • Hotel CRM / guest engagement
  • Often used for consent-based marketing workflows
  • Supports email automation and guest messaging integrations

• Revinate

  • Strong hotel CRM and guest feedback/marketing tools
  • Supports segmentation, consent-driven marketing, and email campaigns
  • SMS capabilities may depend on modules/integrations

• d-EDGE / availpro / guest messaging ecosystems

  • More hotel distribution/CRM oriented
  • Some offer messaging and preference/consent management through integrations

• Mews

  • PMS with strong guest communication and automation
  • Supports messaging via integrations, including SMS/email
  • Consent management can be handled in guest profiles/workflows

• Cloudbeds

  • PMS/CRM-style guest management
  • Messaging integrations and guest communication workflows
  • GDPR/consent handling depends on setup and add-ons

• Oracle OPERA + partner ecosystem

  • Enterprise hotel CRM/PMS environment
  • Two-way messaging typically comes via integrated partners
  • Consent management usually configured through broader guest data/privacy controls

• Guestline

  • Hotel PMS/CRM with guest communication features
  • Can support messaging and marketing consent workflows

What to verify specifically

When evaluating, ask each vendor:

1. GDPR consent capture

   • Can guests opt in separately for SMS, email, and marketing?
   • Is consent timestamped and stored with source/IP/channel?
   • Can you export consent records?

2. Two-way SMS

   • Can staff and guests reply in the same thread?
   • Is the sender a local long code/short code/virtual number?
   • Does it work in your target countries?

3. Two-way email

   • Can replies route into a shared inbox or guest profile?
   • Is the conversation history visible to front desk/concierge teams?

4. Data processing

   • Are they a GDPR processor?
   • Do they support DSAR deletion/export requests?
   • Where is data hosted?

5. Integrations

   • PMS, booking engine, CRM, and messaging channels
   • Native vs third-party SMS/email providers

Short answer

Yes, there are platforms that do this, but in hospitality it’s often a mix of:

• a hotel CRM/PMS
• plus a messaging layer
• plus consent management configuration

If you want, I can give you a shortlist by hotel size (boutique, multi-property, enterprise) or a comparison table of the best vendors for GDPR + two-way messaging.