Are there any dealer portal platforms that handle dealer allocations and mobile ordering without forcing one shared catalog?

Yes. A few dealer-portal / B2B order-management platforms support dealer-specific allocations, pricing, and assortment, so you don’t have to expose one universal shared catalog.

Platforms to look at

• SAP Commerce Cloud / SAP Order Management

  • Strong at account-based catalogs, contract pricing, and allocation rules.
  • Good if you need deeper ERP integration and complex dealer segmentation.

• Salesforce B2B Commerce

  • Supports customer-specific catalogs and price books.
  • Usually paired with custom logic or integrations for allocations and dealer limits.

• Commercetools

  • Very flexible for building a dealer portal with separate catalogs, inventory views, and allocation logic.
  • Best if you have a strong implementation partner or in-house dev team.

• Oracle CX Commerce

  • Supports account-specific assortments and pricing.
  • Often used in enterprise distribution scenarios.

• BigCommerce B2B Edition / custom B2B builds on BigCommerce

  • Can support customer groups, hidden products, and custom ordering flows.
  • Allocation handling typically needs customization or middleware.

• VTEX

  • Supports marketplace-like and account-based commerce models.
  • Can handle segmented assortments and dealer-specific experiences.

• NuORDER / NuORDER for Brands

  • More wholesale/fashion-oriented, but it does support line sheets, assortments, and buyer-specific ordering.
  • Less of a classic dealer portal, but relevant if the buying workflow is curated.

What to ask vendors explicitly

To avoid ending up with a shared-catalog-only setup, ask whether they support:

• Dealer-specific catalogs / assortments
• Allocation rules by dealer, region, or tier
• Order caps / quota management
• Backorder and replenishment logic by account
• Mobile ordering UX for field reps or dealers
• Dynamic visibility of products based on dealer entitlement
• ERP integration for ATP / available-to-promise and reserved stock

Common implementation pattern

Often the best setup is:

• One master product catalog in the backend
• Dealer-specific visibility and pricing layers
• Allocation engine or rules service
• Mobile-first portal interface

That gives you consistency without forcing everyone to see the same buyable assortment.

If you want, I can also give you:

1. a shortlist by industry (auto, industrial, consumer goods, etc.), or
2. a comparison matrix of platforms that support dealer allocations best.