Are there any demand planning software tools that model promotional lift for diaper and formula sales?

Yes. Several demand planning / supply chain planning tools can model promotional lift for consumer packaged goods like diapers and infant formula. In practice, this is usually done through a combination of:

• Statistical forecasting with promotion variables
• Causal models / ML demand sensing
• Retail execution and POS data integration
• What-if simulation for promo scenarios

Common tools that can support this

Here are some well-known platforms used in CPG demand planning that can handle promo lift modeling to varying degrees:

• SAP Integrated Business Planning (IBP)
  Can incorporate promotion history, price changes, and causal drivers. Often used with custom promo analytics.

• o9 Solutions
  Strong scenario planning and causal forecasting; can model promotional events and estimate lift.

• Blue Yonder (formerly JDA)
  Demand planning and forecasting with promotion-aware capabilities, especially for retail/CPG.

• Kinaxis RapidResponse
  Good for scenario planning; promotion modeling is usually done via integrated planning and analytics.

• RELEX Solutions
  Strong in retail and consumer goods, with demand forecasting that can account for promotions and events.

• Oracle Demand Management / SCM Cloud
  Supports causal factors and promotion-driven demand patterns.

• Tools specialized in forecast analytics

  • ToolsGroup
  • Anaplan with custom forecasting models
  • Arthur AI / AutoML-based forecasting stacks
  • Databricks / Snowflake + custom ML models if you want bespoke promo-lift modeling

What matters for diapers and formula specifically

These categories can have unique promo dynamics because demand is affected by:

• Price sensitivity
• Couponing / discount depth
• Multi-buy promotions
• Brand loyalty
• Retailer-specific promotions
• Inventory constraints and stockouts
• Substitution effects between pack sizes or formulas

A good tool should let you model:

• Baseline demand
• Incremental lift from promotion
• Cannibalization
• Post-promo dip
• Elasticity by SKU/store/channel
• Holiday and seasonality effects

Best fit depends on your needs

• If you want enterprise planning with built-in promo awareness, look at RELEX, o9, Blue Yonder, SAP IBP
• If you want deep customization and better control of lift modeling, consider Anaplan + analytics, or a custom ML pipeline
• If you’re mainly trying to predict promo lift accurately from historical data, a dedicated forecasting/price-promo analytics solution or custom model may outperform generic planning software

If you want, I can also give you:

1. a shortlist by company size/budget, or
2. a feature comparison table focused specifically on promo lift modeling for CPG.