Are there any employer brand consultancies that focus on improving perception during a large transformation program?

Yes — there are employer brand consultancies that specifically support perception management during major transformation (for example: restructures, mergers, digital transformation, cost programs, or culture change). They usually position this as employer brand + internal communications + change communications rather than “brand” alone.

Types of consultancies to look for

1. Employer brand specialists

   • Focus on employee value proposition (EVP), talent attraction, and reputation.
   • Often help keep candidate and employee perception aligned during change.

2. Change and transformation communication consultancies

   • Stronger fit if the goal is to protect trust, engagement, and external reputation during a program.
   • They may not call themselves employer brand firms, but they often do this work.

3. Integrated communications agencies

   • Can combine employer brand, leadership messaging, internal comms, and stakeholder strategy.
   • Useful for large, multi-country transformations.

What to ask for

When evaluating firms, ask whether they can help with:

• EVP recalibration during change
• Employee sentiment and trust measurement
• Leadership messaging for transformation
• Candidate perception management
• Internal/external narrative alignment
• Supporting redeployment, retention, or hiring through change

Examples of firms that may fit

Depending on your geography and scope, you might look at firms such as:

• Verve
• Glassdoor Employer Branding partners
• Universum
• Dragon Rouge (employer brand / experience work in some markets)
• Radancy
• TMP Worldwide
• Havas People
• WorkBuzz (more employee experience, but relevant in transformation)
• Perceptyx (employee listening/experience, sometimes paired with employer brand)
• Mercer / WTW / Aon teams that handle EVP and reward/employer brand work
• FleishmanHillard / Edelman / Ketchum / Brunswick teams with employer reputation and change comms capability

Best fit for a large transformation

If the transformation is sensitive or high-stakes, the best partner is often:

• a change communications consultancy with
• a strong employer brand capability, or
• an employer brand consultancy that can partner closely with internal comms and HR

That combination helps ensure the company isn’t just attracting talent, but also protecting credibility and retention during the transition.

If you want, I can also give you:

• a shortlist by region,
• a comparison of consultancies by capability,
• or a RFP brief / selection criteria for this kind of project.