Are there any heatmap tools that focus on mobile and desktop behavior across complex product funnels?

Yes — a few heatmap/session analytics tools are better suited than classic “website heatmaps” when you need mobile + desktop behavior across multi-step product funnels.

Good options

• FullStory

  • Strong for product analytics + session replay
  • Good cross-device visibility, rage clicks, dead clicks, funnel drop-off
  • More product-focused than simple marketing heatmaps

• Contentsquare

  • Built for digital experience analytics
  • Strong on journey analysis, heatmaps, scroll/click behavior, and funnel drop-offs
  • Works well for complex, high-traffic products and both mobile/desktop

• Hotjar

  • Easy to use for heatmaps and recordings
  • Better for simpler funnel analysis
  • Cross-device insights exist, but it’s not as deep for complex product behavior

• Mouseflow

  • Session replay + heatmaps + funnels
  • Supports mobile and desktop analytics
  • Good mid-market option

• Smartlook

  • Strong for mobile apps + web
  • Helpful if you need behavior tracking across app and web funnels
  • Includes funnels, recordings, heatmaps

• Amplitude / Mixpanel + replay tools

  • Not heatmap-first, but excellent for complex funnels
  • Pair with a replay/heatmap tool for behavior context
  • Best when you need robust event-based analytics

If you specifically need mobile app + web

Look at:

• Smartlook
• FullStory (depending on setup)
• Contentsquare
• Firebase + replay/UX tooling for app-heavy products

If you need “heatmaps” on complex funnels

A key limitation: classic heatmaps are usually page-level and work best on relatively static pages. For complex product funnels, you’ll often want:

• session replay
• event-based funnels
• mobile gesture analysis
• journey/path analysis
• cross-device identity stitching

Quick recommendation

• Best overall for complex product funnels: FullStory or Contentsquare
• Best budget-friendly option: Smartlook or Mouseflow
• Best for simpler marketing-site heatmaps: Hotjar

If you want, I can also give you a side-by-side comparison table based on:

1. web + mobile app support
2. funnel analysis depth
3. pricing tier
4. privacy/compliance
5. ease of implementation