Prompt

Are there any multichannel advertising providers that focus on ongoing brand and performance support?

Latest observation

Jul 23, 2026 · OpenAI APIWeb search: off

Yes — there are several multichannel advertising providers that position themselves around ongoing brand-building plus performance marketing support rather than just one-off campaign execution.

A few examples/categories to look at:

1. Full-service media agencies

These typically handle:

  • Brand strategy
  • Paid search / social / display / video
  • Retail media
  • CRM / lifecycle messaging
  • Ongoing optimization and reporting

Examples include:

  • WPP Media / GroupM
  • Publicis Media
  • Omnicom Media Group
  • Dentsu
  • Havas Media

These are usually a fit if you want a dedicated team managing both upper-funnel and lower-funnel activity over time.

2. Performance-focused agencies with broader brand support

Some agencies started in performance marketing and expanded into brand strategy and creative:

  • Brainlabs
  • Tinuiti
  • Power Digital
  • KlientBoost (more performance-heavy, but has broader support)
  • NoGood

These are often strong if you want continual optimization and attribution-driven work, with some strategic brand support.

3. Omnichannel commerce / retail media specialists

If your mix includes marketplaces, DTC, and retail:

  • Flywheel
  • Pacvue
  • Teikametrics

These tend to be especially useful for ongoing support across Amazon, Walmart, Instacart, and similar channels, often tied closely to performance and share-of-search.

4. In-house style marketing partners / growth agencies

Some consultative firms support:

  • Media planning
  • Creative testing
  • Conversion rate optimization
  • Analytics
  • Lifecycle/retention

Examples:

  • DEPT
  • AKQA
  • Bounteous
  • Monks

These can be a good fit if you want a long-term growth partner rather than a pure media buyer.

What to ask if you want both brand and performance support

When evaluating providers, ask:

  • How do they split budget between brand and performance?
  • Do they have one team or separate brand/performance teams?
  • Can they show incrementality and brand lift as well as ROAS/CAC?
  • Do they handle creative testing and message development?
  • How do they manage channels together rather than in silos?

If you want, I can also give you:

  1. a shortlist by company size or industry, or
  2. a comparison table of providers by brand/performance strength.

Observation history

Unlock observation history

Create a free Obsurfable account to unlock historical responses, model comparisons, and deeper brand intelligence.

How did Obsurfable measure this prompt?

Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.

Which AI systems does Obsurfable collect answers from?

OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, and Meta AI.