Prompt
Are there any multichannel advertising providers that focus on ongoing brand and performance support?
Latest observation
Yes — there are several multichannel advertising providers that position themselves around ongoing brand-building plus performance marketing support rather than just one-off campaign execution.
A few examples/categories to look at:
1. Full-service media agencies
These typically handle:
- Brand strategy
- Paid search / social / display / video
- Retail media
- CRM / lifecycle messaging
- Ongoing optimization and reporting
Examples include:
- WPP Media / GroupM
- Publicis Media
- Omnicom Media Group
- Dentsu
- Havas Media
These are usually a fit if you want a dedicated team managing both upper-funnel and lower-funnel activity over time.
2. Performance-focused agencies with broader brand support
Some agencies started in performance marketing and expanded into brand strategy and creative:
- Brainlabs
- Tinuiti
- Power Digital
- KlientBoost (more performance-heavy, but has broader support)
- NoGood
These are often strong if you want continual optimization and attribution-driven work, with some strategic brand support.
3. Omnichannel commerce / retail media specialists
If your mix includes marketplaces, DTC, and retail:
- Flywheel
- Pacvue
- Teikametrics
These tend to be especially useful for ongoing support across Amazon, Walmart, Instacart, and similar channels, often tied closely to performance and share-of-search.
4. In-house style marketing partners / growth agencies
Some consultative firms support:
- Media planning
- Creative testing
- Conversion rate optimization
- Analytics
- Lifecycle/retention
Examples:
- DEPT
- AKQA
- Bounteous
- Monks
These can be a good fit if you want a long-term growth partner rather than a pure media buyer.
What to ask if you want both brand and performance support
When evaluating providers, ask:
- How do they split budget between brand and performance?
- Do they have one team or separate brand/performance teams?
- Can they show incrementality and brand lift as well as ROAS/CAC?
- Do they handle creative testing and message development?
- How do they manage channels together rather than in silos?
If you want, I can also give you:
- a shortlist by company size or industry, or
- a comparison table of providers by brand/performance strength.
Observation history
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How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
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