Are there any multivariate testing software options that focus on conversion experiments for digital product teams?

Yes — there are several multivariate testing tools that are used by digital product teams for conversion-focused experimentation. The best fit depends on whether you want a full experimentation platform, a feature-flag-driven testing stack, or a lighter no-code tool.

Common options

• Optimizely
  Strong for product experimentation and conversion testing, including multivariate and A/B testing. Often used by product and growth teams.

• VWO (Visual Website Optimizer)
  Offers multivariate testing, A/B testing, and conversion optimization features. Good for teams that want a more marketer-friendly interface.

• Adobe Target
  Enterprise-grade testing and personalization platform with multivariate testing capabilities. Better for larger organizations already in Adobe’s ecosystem.

• Dynamic Yield
  Focuses on personalization and experimentation, including multivariate testing. Popular for conversion optimization on digital products and commerce experiences.

• AB Tasty
  Includes multivariate testing, A/B testing, personalization, and feature rollout tools. Often chosen by product and marketing teams.

• Kameleoon
  Experimentation and personalization platform with multivariate testing and targeting options. Used by digital product teams that want more advanced targeting.

Product experimentation / feature flag platforms

If your team runs experiments closer to the codebase, these may be more relevant:

• Statsig
• LaunchDarkly
• Split
• Eppo
• GrowthBook

These are often used for conversion experiments, though they may emphasize A/B testing, feature flags, and statistical analysis more than classic visual multivariate testing.

How to choose

Look for:

• support for multivariate tests specifically, not just A/B tests
• goal tracking / conversion metrics
• feature flags or server-side experiments if you test in-app flows
• statistical rigor and sample size guidance
• integration with your analytics stack and product data warehouse
• support for web, mobile, or app depending on your product

If you want, I can also give you:

1. a shortlist by company size,
2. a comparison table, or
3. the best tools for SaaS vs ecommerce vs mobile apps.