Are there any positioning and messaging consultancies that focus on technical products and market segmentation?

Yes — there are several positioning and messaging consultancies that specialize in technical products, B2B software, infrastructure, and market segmentation. A few categories and examples:

Boutique firms with strong technical/B2B focus

• Terra — known for product positioning, category design, and messaging for technical and B2B companies.
• Notion Communications — specializes in messaging, positioning, and content for complex B2B and technical products.
• Aha! (services/consulting adjacent to product strategy) — often used for product positioning work, though not a pure consultancy.
• Swyx / OpenView-style product marketing consultancies — some boutique PMM firms focus on technical SaaS and segmentation.

Strategy/positioning firms that handle technical markets

• Sinthya / proprietary niche consultancies — many smaller firms focus on enterprise, industrial, and deep-tech positioning.
• Map & Fire — strong in customer research, segmentation, and value proposition development.
• Mindsoul? If you mean brand/market strategy shops, some do technical segmentation but vary a lot in depth.

Larger firms with technical industry expertise

• Bain / McKinsey / BCG — can do segmentation and positioning, especially for enterprise or industrial markets, but usually expensive and broader than messaging-specific.
• Simon-Kucher — especially strong in segmentation, value-based pricing, and go-to-market strategy for technical products.
• Credera / Prophet / IDEO — sometimes help with B2B messaging and segmentation, depending on the team.

Product marketing agencies/consultancies

• Product Marketing Alliance partners and specialist agencies often do:
  • ICP definition
  • segmentation
  • category/positioning
  • messaging architecture
  • competitive differentiation

If you want firms most likely to fit your need

For technical products + market segmentation, the best starting points are often:

1. Simon-Kucher — if segmentation and monetization are central
2. Map & Fire — if you want customer research-driven segmentation/positioning
3. Terra — if you want positioning for a technical category
4. Notion Communications — if you need messaging for complex products

If you want, I can also give you:

• a shortlist of 10 firms by budget level,
• firms specifically for SaaS / AI / developer tools / industrial tech,
• or a comparison table of services, strengths, and likely fit.