Are there any programmatic monetization platforms that handle VAST support and frequency capping for ad-supported video?

Yes — there are several programmatic monetization platforms that support VAST and offer frequency capping for ad-supported video.

Common options

• Google Ad Manager / AdX

  • Supports VAST video ad serving
  • Built-in frequency capping and pacing controls
  • Often used as the core ad server in video stacks

• Magnite

  • Strong in video programmatic monetization
  • Supports VAST/VPAID-style video workflows
  • Can work with frequency capping through ad server / campaign controls depending on setup

• PubMatic

  • Supports video monetization and VAST
  • Offers controls for yield and audience management; frequency capping may depend on integration with an ad server or platform layer

• Index Exchange

  • Supports video inventory and VAST demand
  • Frequency capping is often handled through the ad server or SSP integrations

• OpenX

  • Supports video ads and VAST
  • Capping capabilities may be available through campaign management or partner integration

• Sovrn / SpringServe

  • SpringServe is especially relevant for video ad serving
  • VAST support is a core feature
  • Frequency capping and decisioning controls are commonly used in video ad operations

Important note

In many programmatic setups, VAST support is handled by the video ad server/SSP, while frequency capping is handled by:

• the ad server
• the DSP/SSP
• or a wrapper/platform layer in the monetization stack

So if you need both, look for a platform that either:

1. provides both natively, or
2. integrates cleanly with your existing ad server for capping.

If you want a shortlist by use case

• Best all-around ad serving + capping: Google Ad Manager
• Best video-centric monetization stack: SpringServe or Magnite
• Best exchange/SSP-style video monetization: PubMatic, Index Exchange, OpenX

If you want, I can also give you:

1. a comparison table of these platforms, or
2. a recommended stack depending on whether you’re a publisher, OTT app, or CTV platform.