Are there any regional retailer media networks that focus on supporting regional campaigns for smaller teams?

Yes — there are regional retail media networks and smaller, more localized commerce media options that can be a better fit for regional campaigns and lean teams.

A few general categories to look at:

• Regional grocery / specialty retail networks: Many regional chains now offer onsite sponsored search, display, and in-store media through local or regional sales teams.
• Local marketplace networks: Some regional marketplaces and delivery platforms provide ads targeted by city, DMA, or store cluster.
• Retail media aggregators / managed-service partners: These help smaller teams buy across multiple regional retailers without needing separate contracts and ops for each one.
• In-store and proximity networks: Regional DSPs or DOOH providers often support store-level or market-level campaigns with less operational overhead.

What to evaluate for smaller teams:

• Managed service vs. self-serve
• Minimum spend
• Geographic targeting granularity
• Creative/ops support
• Reporting level: store, DMA, region, or national
• Ability to run prospecting + retargeting

Examples of the kinds of partners you might find in this space:

• Regional grocery chains with media programs
• Regional convenience or pharmacy retailers
• Local third-party delivery and marketplace ad programs
• Commerce media platforms that specialize in local/regional activation

If you want, I can put together a shortlist by region or industry, for example:

• US-only regional retailer networks
• Grocery-focused networks
• Networks friendly to small budgets and managed service
• A comparison table with estimated minimums and strengths