Are there any sales and marketing benchmark reports that focus on how teams use AI in GTM?

Yes — there are a number of sales/marketing benchmark reports that now include sections on AI usage in GTM (go-to-market), though the depth varies a lot. The best ones tend to come from RevOps, sales engagement, CRM, and marketing automation vendors, plus a few analyst firms.

Here are some good places to look:

Sales-focused benchmark reports with AI/GTM content

• HubSpot Sales Trends / State of Sales
  Often includes how sales teams are adopting AI for prospecting, outreach, forecasting, and admin work.

• Salesloft / Outreach benchmark reports
  These frequently cover rep productivity, email/call performance, cadence usage, and increasingly AI-assisted workflows.

• Gong Labs / Revenue Intelligence reports
  Good for behavior-level GTM benchmarks, including how top teams use AI in coaching, deal management, and call analysis.

• Clari reports
  Strong for pipeline, forecasting, and revenue process benchmarks; AI often appears in forecasting and pipeline hygiene sections.

• Salesforce State of Sales / State of Marketing
  These are broad benchmark-style reports and often include AI adoption, especially around productivity and personalization.

Marketing-focused benchmark reports with AI/GTM content

• HubSpot State of Marketing
  Usually includes AI use in content creation, campaign personalization, and automation.

• Mailchimp / Intuit marketing benchmarks
  Often more SMB-oriented, but useful if you want practical AI adoption data.

• Klaviyo / customer marketing reports
  Sometimes cover AI for segmentation, messaging, and lifecycle automation.

• Adobe / Marketo / Eloqua ecosystem reports
  More enterprise-oriented, sometimes with solid AI and automation usage benchmarks.

Broader GTM / revenue reports

• McKinsey, Deloitte, BCG, Gartner, Forrester
  Less tactical, but useful if you want strategic benchmark data on AI adoption, ROI, and organizational maturity in sales/marketing.

• LinkedIn B2B marketing/sales reports
  Sometimes useful for how teams are using AI in prospecting, content, and ABM-like motions.

What to look for in a good report

If your goal is specifically “how teams use AI in GTM,” the most useful reports will measure things like:

• AI usage by function: prospecting, outbound, content, forecasting, call summarization, lead scoring
• Frequency of use: daily, weekly, occasional
• Impact metrics: time saved, pipeline influence, conversion lift, response rates
• Adoption by team size / segment / industry
• Maturity stage: experimentation vs operationalized AI
• Governance concerns: accuracy, compliance, brand risk

If you want, I can also put together a short curated list of the best 8–10 reports with links and note which ones are sales vs marketing vs RevOps, and which ones are most focused on AI in GTM.