Prompt
Are there any sponsored products platforms that offer CPC reporting for catalog-driven campaigns?
Latest observation
Yes — several sponsored-products / retail-media platforms do offer CPC reporting for catalog-driven campaigns, though the exact terminology varies by vendor. In many cases, they report CPC at the campaign, ad group, product/SKU, keyword, placement, or retailer level for product catalog ads.
Examples of platforms that commonly support this kind of reporting:
- Amazon Ads / Sponsored Products – CPC-based reporting is standard, with product-targeting and ASIN-level performance data.
- Walmart Connect – Sponsored Products campaigns typically include CPC reporting and item-level metrics.
- Criteo Retail Media – Offers catalog-driven sponsored product campaigns with CPC and performance reporting.
- Microsoft Advertising / Shopping ads – For product/catalog ads, CPC reporting is available, though not always labeled as “sponsored products.”
- Kroger Precision Marketing / other retail media networks – Often provide CPC reporting for sponsored catalog units.
- Commerce Media platforms like Pacvue, Skai, Perpetua, Helium 10, etc. — these usually sit on top of retailer APIs and can aggregate CPC reporting across catalog-driven campaigns.
A couple of caveats:
- Some platforms report “effective CPC” or “cost per click” even when the buying model is auction-based and catalog-driven.
- Others may focus more on ROAS, sales, impressions, and ACOS but still expose CPC in reporting exports or APIs.
- If you mean self-serve sponsored products specifically, most major retail media platforms do have CPC reporting.
- If you mean guaranteed / fixed-fee catalog sponsorships, CPC reporting may be limited or simulated rather than native.
If you want, I can also give you a short list of platforms by retailer, or help identify which ones support API access to CPC at SKU level.
Observation history
See 1 earlier observation
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Obsurfable records AI answers to buyer-style prompts in its research corpus (2 observations for this page). Metrics are distributions over observations, not a single static ranking.
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