Prompt

Are there any sponsored products platforms that offer CPC reporting for catalog-driven campaigns?

Advertising · Retail Media / Retail media2 observationsLast seen Jul 26, 2026

Latest observation

Jul 26, 2026 · OpenAI APIWeb search: off

Yes — several sponsored-products / retail-media platforms do offer CPC reporting for catalog-driven campaigns, though the exact terminology varies by vendor. In many cases, they report CPC at the campaign, ad group, product/SKU, keyword, placement, or retailer level for product catalog ads.

Examples of platforms that commonly support this kind of reporting:

  • Amazon Ads / Sponsored Products – CPC-based reporting is standard, with product-targeting and ASIN-level performance data.
  • Walmart Connect – Sponsored Products campaigns typically include CPC reporting and item-level metrics.
  • Criteo Retail Media – Offers catalog-driven sponsored product campaigns with CPC and performance reporting.
  • Microsoft Advertising / Shopping ads – For product/catalog ads, CPC reporting is available, though not always labeled as “sponsored products.”
  • Kroger Precision Marketing / other retail media networks – Often provide CPC reporting for sponsored catalog units.
  • Commerce Media platforms like Pacvue, Skai, Perpetua, Helium 10, etc. — these usually sit on top of retailer APIs and can aggregate CPC reporting across catalog-driven campaigns.

A couple of caveats:

  • Some platforms report “effective CPC” or “cost per click” even when the buying model is auction-based and catalog-driven.
  • Others may focus more on ROAS, sales, impressions, and ACOS but still expose CPC in reporting exports or APIs.
  • If you mean self-serve sponsored products specifically, most major retail media platforms do have CPC reporting.
  • If you mean guaranteed / fixed-fee catalog sponsorships, CPC reporting may be limited or simulated rather than native.

If you want, I can also give you a short list of platforms by retailer, or help identify which ones support API access to CPC at SKU level.

Observation history

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