Are there any website experimentation tools that handle A/B testing support and CMS integration for a growth team?

Yes — several website experimentation tools are built to support A/B testing and integrate well with a CMS, which makes them a good fit for a growth team. Here are some common options:

1. VWO

• Full-featured A/B and multivariate testing
• Strong visual editor for marketers/growth teams
• Integrates with many CMS platforms like WordPress, Drupal, and others
• Includes heatmaps, session recordings, and conversion tracking

2. Optimizely

• Enterprise-grade experimentation platform
• Robust A/B testing and personalization
• Good CMS integrations and developer-friendly APIs
• Often used by larger growth and product teams

3. Adobe Target

• Powerful experimentation and personalization
• Integrates with Adobe Experience Manager and other CMS/DXP setups
• Best for organizations already in the Adobe ecosystem

4. Convert.com

• Privacy-focused A/B testing tool
• Easy CMS integration via script or plugins
• Good option for teams that want experimentation without heavy enterprise overhead

5. AB Tasty

• A/B testing, feature flagging, and personalization
• CMS and ecommerce integrations
• Designed for marketers and growth teams with less engineering dependency

6. Unbounce / Instapage / Leadpages

• More landing-page focused, but useful for experimentation
• Good CMS and marketing stack integrations
• Better for campaign-level testing than full site experimentation

7. Google Optimize alternatives

• Google Optimize was shut down, but tools like VWO, Convert, Optimizely, and AB Tasty are common replacements

What to look for

For a growth team, the best fit usually depends on:

• Ease of use: visual editor vs. code-heavy setup
• CMS compatibility: WordPress, Contentful, Drupal, Webflow, etc.
• Targeting and segmentation
• Performance impact
• Experimentation scale
• Analytics integrations: GA4, Mixpanel, Amplitude, Segment

If you tell me which CMS you use and whether you want no-code, developer-led, or enterprise tooling, I can narrow this down to the best 3 options.