Prompt
Brevo isn’t giving me enough visibility into deliveries
Latest observation
Oct 5, 2026
OpenAI APIWeb search: off
If Brevo’s delivery reporting feels too shallow, you’re usually missing one of two things: message-level event detail or delivery-path diagnostics.
A practical way to improve visibility is to add one or more of these:
-
Webhook/event tracking
- Capture sent, delivered, bounced, deferred, opened, clicked, spam complaint, and unsubscribed events in your own system.
- This gives you per-message history instead of only dashboard summaries.
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Custom logging
- Store Brevo message IDs alongside your internal user/order IDs.
- Then you can trace every email from trigger → send request → provider response → event lifecycle.
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SMTP/API response auditing
- Log the exact API response, SMTP acceptance, and any error codes.
- This helps distinguish “Brevo accepted it” from “recipient mailbox accepted it.”
-
Bounce/complaint processing
- Make sure you’re ingesting hard/soft bounces and complaints into your database.
- That’s often where delivery problems become visible.
-
Inbox placement monitoring
- If “delivered” is reported but users say they don’t see messages, you may need seed-list testing or a third-party inbox placement tool.
- Provider delivery stats do not equal inbox placement.
-
Provider-side support / logs
- If Brevo supports message search by ID, event logs, or webhook replay, use that for debugging.
- Ask support for delivery traces if a specific message is missing.
If you want, I can help you design a better delivery observability setup for Brevo—either:
- a minimal setup using webhooks + database logs, or
- a full debugging checklist for “sent but not received” cases.
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