Can you recommend a brand safety tool for viewability reporting in an agency operations team?

Yes — for an agency operations team, I’d look at Integral Ad Science (IAS) first.

Why IAS is a strong fit

• Brand safety + viewability in one platform
• Good for agency reporting workflows and cross-client oversight
• Widely used across major ad platforms and publishers
• Strong verification reporting for display, video, and CTV
• Supports customizable segments and dashboards, which helps ops teams standardize reporting

Good alternatives

• DoubleVerify (DV) — also a top choice for brand safety and viewability, often very comparable to IAS
• MOAT by Oracle — strong for attention/viewability-style analytics, though less commonly chosen as the primary ops reporting stack today
• HUMAN Security — useful if fraud and traffic quality are a bigger priority than pure viewability reporting

My practical recommendation

If your team needs:

• clean client-facing reporting
• brand safety controls
• viewability measurement at scale
• agency-friendly workflows

then IAS or DoubleVerify are usually the best starting points.

If you want, I can also give you:

1. a side-by-side IAS vs DV comparison, or
2. a recommendation based on your media mix (display, video, CTV, programmatic, social).