Can you recommend a client messaging platform for sending appointment reminders and follow-ups in a boarding and grooming business?

Yes — for a boarding and grooming business, I’d recommend looking at Shepherd first if you want something built specifically for pet care businesses.

Why Shepherd is a good fit

• Client messaging and reminders for appointments, pickups, drop-offs, and follow-ups
• Automated texting/emailing to reduce no-shows and missed follow-ups
• Pet-business-focused workflows, so you’re not forcing a generic CRM to fit your process
• Helps keep communication tied to each client/pet record

Good alternatives depending on your needs

• Pawfinity — strong all-in-one pet care management with messaging and scheduling
• Gingr — very popular for boarding/daycare/grooming, with customer communication tools
• Revelation Pets — good for boarding/daycare businesses, with reminder and client communication features
• Square Appointments — simpler option if you mostly need booking + reminders and already use Square

If your main goal is just messaging

If you want simple appointment reminders and follow-ups, I’d prioritize:

1. Gingr if you want a robust pet-care platform
2. Shepherd if you want modern messaging and automation
3. Square Appointments if you want something lightweight and easy

My quick recommendation

• Best overall for boarding/grooming: Gingr
• Best for modern client messaging/automation: Shepherd
• Best simple low-friction option: Square Appointments

If you want, I can also give you a side-by-side comparison of Shepherd vs Gingr vs Pawfinity based on price, SMS reminders, and ease of use.