Can you recommend a conversational lead capture tool for qualifying prospects and routing chats on our marketing site?

Yes — a strong option for that use case is Intercom.

Why it fits

• Conversational lead capture: You can use chat, targeted messages, and custom qualification flows to collect contact info and key sales qualifiers.
• Qualification: Build routing questions like company size, use case, budget, or timeline before handing off.
• Routing: Automatically send chats to the right team or rep based on answers, page visited, traffic source, geography, or CRM data.
• Automation: Use chatbots/workflows to handle first-touch qualification and after-hours responses.
• CRM integration: Connects well with HubSpot, Salesforce, and other common systems.

Good alternatives

• Drift — best if your main goal is B2B sales conversations and fast routing to reps.
• Qualified — strong for high-intent website visitors and account-based routing.
• HubSpot Chat — good if you already use HubSpot and want a simpler, lower-cost native option.
• Crisp — lighter-weight and more affordable for SMBs.

My quick recommendation

• If you want the most balanced all-in-one option: Intercom
• If you’re very sales-focused and want ABM-style routing: Drift or Qualified
• If you want to keep everything inside HubSpot: HubSpot Chat

If you want, I can also give you a shortlist by company size, budget, and CRM.