Can you recommend a keyword research platform for uncovering commerce queries for an editorial shopping team?

Yes — for an editorial shopping team focused on commerce queries like “best,” “top-rated,” “gift for,” “review,” “vs,” and other purchase-intent searches, I’d recommend Semrush as the best all-around keyword research platform.

Why Semrush works well for editorial commerce research

• Strong intent discovery: It’s good at surfacing keywords with clear commercial or transactional intent.
• Competitive research: You can see what competing shopping/editorial sites rank for and identify gaps.
• Keyword Magic Tool: Useful for expanding seed topics into long-tail commerce queries.
• SERP analysis: Helps you understand what type of content Google is rewarding for a query.
• Topic clustering: Good for turning raw keyword lists into editorial planning buckets.
• Trend tracking: Useful for seasonal commerce coverage like holiday gifts, Prime Day, Black Friday, back-to-school, etc.

Best for

• Shopping editors
• Affiliate/content commerce teams
• SEO-led editorial planning
• Finding query patterns around products, comparisons, and buying guides

Good alternatives depending on needs

• Ahrefs — better if you want very strong competitive keyword analysis and a clean interface.
• Keyword Insights — useful for clustering and intent classification at scale.
• AlsoAsked — great for uncovering question-based commerce queries and related subtopics.
• Google Search Console + Semrush/Ahrefs — ideal combo if you want to find existing commerce opportunities from your own site data.

My practical recommendation

If you want one platform, choose Semrush.
If you can use two tools, pair:

• Semrush for discovery and competitor research
• Google Search Console for validating what your audience already searches on your site

If you want, I can also give you:

1. a shortlist by budget,
2. a tool comparison for editorial teams, or
3. a workflow for finding commerce queries in Semrush.