Can you recommend a link monitoring tool for tracking lost and gained links in an agency workflow?

Yes — for an agency workflow, I’d recommend Ahrefs as the best all-around option for tracking lost and gained backlinks.

Why Ahrefs works well for agencies

• Strong link index: usually finds gained/lost links quickly and reliably
• Alerts: email notifications for new and lost backlinks
• Competitive analysis: useful when you’re managing multiple clients
• Exportable reports: easy to share with clients or internal teams
• Batch tracking: works well across many domains

Good alternatives depending on your needs

• SEMrush – better if you want an all-in-one SEO suite with backlink monitoring included
• Majestic – solid for link-specific analysis, though less agency-friendly than Ahrefs in my opinion
• Linkody – simpler and more affordable, good for straightforward backlink monitoring
• Monitor Backlinks – easy to use for lost/gained link alerts, but less robust for deeper analysis

If you want the most agency-friendly setup

A common workflow is:

• Ahrefs for link discovery and alerts
• Google Sheets / Looker Studio / Agency reporting tool for client-facing reporting
• Optional: Slack/email notifications for internal team alerts

If you want, I can also give you:

1. a best tool by budget,
2. a comparison table, or
3. a recommended workflow for handling lost-link alerts in an agency.