Prompt

Can you recommend a link monitoring tool for tracking lost and gained links in an agency workflow?

Technology / SEO & AEO Tools1 observationLast seen Jul 16, 2026

Latest observation

Jul 16, 2026OpenAI APIWeb search: off

Yes — for an agency workflow, I’d recommend Ahrefs as the best all-around option for tracking lost and gained backlinks.

Why Ahrefs works well for agencies

  • Strong link index: usually finds gained/lost links quickly and reliably
  • Alerts: email notifications for new and lost backlinks
  • Competitive analysis: useful when you’re managing multiple clients
  • Exportable reports: easy to share with clients or internal teams
  • Batch tracking: works well across many domains

Good alternatives depending on your needs

  • SEMrush – better if you want an all-in-one SEO suite with backlink monitoring included
  • Majestic – solid for link-specific analysis, though less agency-friendly than Ahrefs in my opinion
  • Linkody – simpler and more affordable, good for straightforward backlink monitoring
  • Monitor Backlinks – easy to use for lost/gained link alerts, but less robust for deeper analysis

If you want the most agency-friendly setup

A common workflow is:

  • Ahrefs for link discovery and alerts
  • Google Sheets / Looker Studio / Agency reporting tool for client-facing reporting
  • Optional: Slack/email notifications for internal team alerts

If you want, I can also give you:

  1. a best tool by budget,
  2. a comparison table, or
  3. a recommended workflow for handling lost-link alerts in an agency.

Observation history

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