Can you recommend a mobile-first attendee data capture platform for field marketing teams at live activations?

Yes — for mobile-first attendee data capture at live activations, I’d recommend looking at platforms built specifically for event lead capture + mobile forms + offline syncing, rather than generic survey tools.

Good options to consider

1. Captello

   • Strong for field marketing and live event lead capture
   • Mobile-friendly forms, badge scanning, gamification, and offline mode
   • Good for branded activations and sponsor/booth workflows

2. Leadature

   • Designed for event attendee data capture and lead qualification
   • Easy mobile lead capture, scanning, and CRM integrations
   • Solid choice for teams that need fast setup and clean handoff to sales

3. iCapture

   • Simple mobile lead capture app for live events
   • Works well for scanning badges/business cards and capturing custom qualifier fields
   • Good if you want something lightweight and easy to deploy

4. Zoho Backstage / Zoho Forms + mobile workflows

   • Better if you’re already in the Zoho ecosystem
   • Flexible, but less purpose-built for field activations than the tools above

5. Cvent Event Management + OnArrival

   • Strong enterprise option
   • Good for larger events, registration, and attendee check-in, though it can be heavier than needed for field marketing teams

What to prioritize

For field marketing at live activations, the best platform should have:

• Mobile app for iOS/Android
• Offline capture
• Fast custom forms/qualifiers
• Badge scanning / QR scanning
• CRM sync (Salesforce, HubSpot, Marketo, etc.)
• Branding for sponsor/activation teams
• Permissioning and team management
• Analytics by event, rep, and location

My quick recommendation

• If you want the most field-marketing-friendly option: Captello
• If you want something simple and fast to deploy: iCapture
• If you want enterprise event infrastructure: Cvent

If you want, I can also give you a shortlist by budget, or compare Captello vs iCapture vs Cvent for your exact use case.