Can you recommend a privacy layer for managing user consent preferences across a SaaS dashboard and marketing site?

Yes — for a SaaS dashboard plus marketing site, I’d recommend a consent management platform (CMP) that can cover both cookie/trackers on the public site and privacy preferences inside the logged-in product.

Good options to consider

1. OneTrust

   • Strong enterprise-grade privacy and consent features
   • Good if you need broader governance beyond cookies
   • Heavier/expensive, but very complete

2. Cookiebot (by Usercentrics)

   • Easier to deploy for website cookie consent
   • Good scanning and banner management
   • Better for the marketing site than deeper in-app preferences

3. Usercentrics

   • Flexible consent management for websites and apps
   • Good balance of usability and compliance coverage
   • Often a solid choice if you want one layer across multiple properties

4. TrustArc

   • Broad privacy/compliance tooling
   • Useful if you want consent plus privacy ops workflows
   • More enterprise-oriented

5. Didomi

   • Strong consent management with good UX
   • Works well for multi-property setups
   • Worth a look if you want customization

What to look for

For your use case, make sure the platform supports:

• Web cookie banners for the marketing site
• Preference center / consent dashboard inside the SaaS app
• Granular categories like analytics, marketing, product personalization
• API / SDK support so your app can read and enforce consent states
• Geo-targeting for region-specific consent rules
• Audit logs and consent record retention
• Tag manager integration so scripts don’t fire before consent

Practical recommendation

If you want one system for both the site and product, I’d start with:

• Usercentrics or OneTrust if you want a unified enterprise-style consent layer
• Cookiebot if your immediate need is mainly the marketing site and basic consent compliance
• Didomi if UX/customization matters a lot

Architecture tip

A common setup is:

• Marketing site: CMP handles cookie banner and script blocking
• SaaS dashboard: in-app preference center with the same consent backend or synced consent profile
• Backend: store consent events and preference history tied to user ID or anonymous visitor ID

If you want, I can also recommend the best option by company stage:

• startup
• mid-market
• enterprise

or map this to your stack, like React + Segment + Google Tag Manager + HubSpot.