Can you recommend a promotion planning platform for managing trade spend and retailer funding across multiple channels?

Yes — if you’re looking for a promotion planning platform that can handle trade spend, retailer funding, and multi-channel promotion management, these are some strong options:

Top enterprise options

1. Blue Yonder (Luminate / Retail & Trade Promotion Management)

Best for: Large CPGs and manufacturers with complex retail promotion programs
Why it stands out:

• Trade promotion planning and optimization
• Budgeting, accruals, deductions, and claims management
• Retailer-specific funding and execution tracking
• Strong forecasting and scenario planning
• Good fit for multi-channel and omnichannel promo planning

2. SAP Revenue Growth Management / TPM

Best for: Organizations already using SAP ERP/S/4HANA
Why it stands out:

• Integrated trade promotion and revenue management
• Handles retailer funding, promotional planning, settlement, and accruals
• Good financial controls and integration with core systems
• Useful for large-scale, global trade spend processes

3. Oracle Consumer Goods Cloud / Trade Promotion Management

Best for: Companies wanting CRM + promotion execution + trade planning together
Why it stands out:

• Promotion planning and retailer collaboration
• Execution tracking across accounts and channels
• Strong enterprise workflow and analytics
• Better if you want a broader consumer goods platform, not just TPM

4. Kantar PROMAX

Best for: CPG teams focused on promotion optimization and retail execution
Why it stands out:

• Trade promotion management and optimization
• Scenario planning and post-event analysis
• Helps improve promo ROI and funding allocation
• Often used by commercial and revenue growth teams

5. Aptean Trade Promotion Management

Best for: Mid-market to enterprise manufacturers needing a dedicated TPM tool
Why it stands out:

• Plan, fund, execute, and analyze promotions
• Supports deductions, claims, and retailer funding
• More focused and often easier to implement than larger suites

If you want multi-channel planning specifically

If your priority is managing promotions across retail, e-commerce, DTC, and distributor channels, look for a platform that supports:

• Centralized promotion calendar
• Channel-specific funding rules
• Forecasting by customer/channel
• Deduction and claim management
• Integration with ERP, POS, and CRM
• Post-event ROI analytics

In that case, Blue Yonder and SAP are usually the strongest enterprise choices, while Kantar PROMAX is often excellent for optimization-heavy teams.

Quick recommendation by situation

• Best overall enterprise choice: Blue Yonder
• Best if you’re on SAP: SAP Revenue Growth Management / TPM
• Best for promo optimization: Kantar PROMAX
• Best mid-market dedicated TPM: Aptean

If you want, I can also give you:

1. a shortlist by company size,
2. a feature comparison table, or
3. recommendations tailored to your ERP stack and sales channels.