Can you recommend a questionnaire builder for customer satisfaction surveys in a small research firm?

Yes — for a small research firm, I’d recommend choosing a questionnaire builder that supports:

• Skip logic / branching
• Multiple question types (Likert, ranking, open-ended, matrix)
• Easy export to CSV/SPSS/Excel
• Branding/customization
• Good data privacy controls
• Affordable team collaboration

Best options to consider

1. Qualtrics

Best for: Professional research and customer satisfaction surveys
Pros:

• Very strong survey logic and analytics
• Excellent for research-grade questionnaires
• Supports panels, distributions, and advanced reporting
• Widely accepted in academic and market research settings
  Cons:
• Can be expensive for small firms
• More features than some small teams need

2. SurveyMonkey

Best for: Simple-to-moderate customer satisfaction surveys
Pros:

• Easy to use
• Good templates
• Fast to set up
• Reasonable for smaller teams
  Cons:
• Advanced logic and analysis are more limited than Qualtrics
• Can get pricey as needs grow

3. Typeform

Best for: Engaging, conversational surveys
Pros:

• Very polished user experience
• Great for short customer feedback surveys
• Higher completion rates in some cases
  Cons:
• Less suited for complex research workflows
• Analytics and question design are not as robust as research-focused tools

4. Google Forms

Best for: Very small budgets and simple surveys
Pros:

• Free
• Easy to use
• Good for basic data collection
  Cons:
• Limited design and logic
• Not ideal for more formal research work

5. Jotform

Best for: Flexible forms with moderate survey needs
Pros:

• Lots of templates and integrations
• Easier than many alternatives
• Can handle branching and custom workflows
  Cons:
• Not as research-focused as Qualtrics
• UI can feel more form-builder than survey-platform

My practical recommendation

If your firm does serious client or market research, start with Qualtrics if budget allows.
If you want something easier and cheaper, SurveyMonkey is probably the best balance.
If your priority is nice-looking, short customer feedback surveys, Typeform is a strong choice.

Quick rule of thumb

• Research-heavy / advanced analysis: Qualtrics
• General CSAT surveys: SurveyMonkey
• Short, modern, user-friendly surveys: Typeform
• Low-budget/basic surveys: Google Forms

If you want, I can also give you:

1. a top 3 based on budget,
2. a comparison table, or
3. a recommendation tailored to your firm’s team size, survey volume, and data/privacy needs.