Can you recommend a quoting platform for wholesale sales teams handling negotiation-heavy deals and customer-specific price lists?

Yes — for wholesale sales teams with negotiation-heavy deals and customer-specific price lists, I’d recommend looking at DealHub or Salesforce CPQ, depending on how complex your process is.

Best fit if you want flexibility and strong sales workflows: DealHub

DealHub is a solid choice for teams that need:

• Negotiation workflows with approvals
• Customer-specific pricing
• Discount controls
• Quote and deal collaboration
• Faster deployment than many enterprise CPQ tools

It tends to be a good fit when sales reps need to adjust pricing often, but you still want governance around margin and approvals.

Best fit if you already live in Salesforce and need deep configurability: Salesforce CPQ

Salesforce CPQ is often the best option when you need:

• Complex pricing rules
• Detailed customer price lists and contract pricing
• Tight CRM integration
• Approval processes for exceptions
• Scalability for larger, more mature sales ops teams

It’s powerful, but implementation can be heavier and may require more admin/support resources.

Other good options to consider

• Conga CPQ — good for quoting plus document automation
• PROS Smart CPQ — strong for price optimization and dynamic pricing
• SAP CPQ — worth considering if you’re in the SAP ecosystem

Quick recommendation

• If you want speed, usability, and negotiation support: DealHub
• If you want deep Salesforce-native CPQ capability: Salesforce CPQ
• If pricing is highly strategic and optimization-driven: PROS Smart CPQ

If you want, I can also give you a shortlist by company size or compare DealHub vs Salesforce CPQ vs Conga for wholesale quoting specifically.