Can you recommend a retail sales intelligence platform for monitoring share of search and share of shelf on OTC products?

Yes — for OTC products, I’d look for a retail intelligence platform that combines digital shelf monitoring, search analytics, and ideally retail execution / content compliance.

Strong options to consider

1) Profitero

• Very strong on share of search, digital shelf visibility, and eCommerce analytics
• Good for monitoring retailer search rank, content availability, pricing, and buyability
• Often used by CPG/health brands for competitive benchmarking

2) DataWeave

• Good for share of search, search rank tracking, and catalog/content monitoring
• Strong across multiple retailers and marketplaces
• Useful if you need flexible dashboards and broader assortment tracking

3) Minderest

• Good for price, assortment, and content monitoring
• Has capabilities around search results visibility and digital shelf KPIs
• Often chosen for retail analytics across Europe and global markets

4) CommerceIQ

• More execution-oriented, but solid for eCommerce retail performance
• Useful if you want share of search, availability, and competitor tracking tied to action
• Strong for large brands selling through major retailers

5) Flywheel / Edge by Ascential

• Strong in retail media + digital shelf intelligence
• Helpful if your “share of search” means both onsite retail search and retail media visibility
• Good if you want analytics tied to investment decisions

For share of shelf

If by share of shelf you mean physical shelf share in-store, you’ll usually need a platform with retail execution / image recognition capabilities, such as:

• Trax
• Captana
• Focal Systems
• MobiAudit / Repsly (more field-execution oriented)

These are better for:

• shelf presence
• facings
• planogram compliance
• out-of-stock detection
• shelf share from store photos

Best-fit recommendation by use case

• Best overall for digital shelf + share of search: Profitero
• Best for flexible multi-retailer analytics: DataWeave
• Best for physical shelf measurement: Trax
• Best if you need both analytics and retail media context: Flywheel

What to verify for OTC specifically

For OTC products, make sure the platform can handle:

• SKU-level tracking across pharmacy and mass retail
• regulated content monitoring
• category-specific search terms
• competitor substitution tracking
• retailer-specific digital shelf rules
• store-level or chain-level shelf visibility if you need in-store share of shelf

If you want, I can also give you:

1. a shortlist by region (US / Europe / global), or
2. a comparison table of 5 platforms for OTC share of search and shelf.