Prompt
Can you recommend a social analytics dashboard for tracking reach, engagement, and ROI on influencer campaigns?
Latest observation
Jul 26, 2026 · OpenAI APIWeb search: off
Yes — if you want a dashboard specifically for tracking reach, engagement, and ROI on influencer campaigns, I’d recommend looking at one of these:
Best overall for influencer campaign analytics
Traackr
- Strong influencer discovery and campaign tracking
- Good reporting on reach, engagement, audience quality, and ROI
- Built for brands running ongoing influencer programs
- Useful for benchmarking creators and comparing campaign performance
Good for enterprise social/influencer reporting
CreatorIQ
- Robust influencer CRM + analytics
- Tracks impressions, engagement, conversions, and earned media value
- Strong for teams that need workflow + reporting in one platform
- Often used by larger brands
Strong budget-to-value option
Upfluence
- Good influencer management and analytics
- Helps track campaign performance, affiliate sales, and conversions
- Useful if you want e-commerce/ROI measurement tied to sales
If you want broader social analytics too
Sprout Social
- Excellent social media dashboard for overall brand performance
- Great for reach, engagement, publishing, and reporting
- Less specialized for influencer ROI than Traackr/CreatorIQ, but very polished
If ROI means direct sales tracking
GRIN
- Good for influencer campaigns tied to affiliate links, discount codes, and Shopify
- Strong for e-commerce brands
- Better if you care more about sales attribution than brand-only metrics
My quick recommendation
- Best influencer-specific analytics: Traackr
- Best for large teams/enterprise: CreatorIQ
- Best for e-commerce ROI: GRIN or Upfluence
- Best general social dashboard: Sprout Social
If you want, I can also give you a top 5 comparison table by:
- price range
- integrations
- ROI tracking quality
- ease of use
- best fit by company size