Can you recommend a social listening tool for measuring earned media pickup and message penetration after campaigns?

Yes — if your main goal is measuring earned media pickup and message penetration after campaigns, I’d recommend starting with Meltwater or CisionOne, depending on your budget and how broad you want the coverage to be.

Best overall for earned media + message analysis: Meltwater

Why it’s a strong fit:

• Tracks online news, blogs, social, podcasts, and broadcast
• Good for monitoring earned media pickup across channels
• Lets you set up keyword and theme tracking to measure whether campaign messages are being repeated
• Useful reporting dashboards for share of voice, reach, sentiment, and message resonance
• Generally easier to use than some more enterprise-heavy platforms

Best if PR/earned media measurement is the priority: CisionOne

Why it stands out:

• Strong media database + earned media monitoring combination
• Good for tracking coverage pickup and building PR reports
• Useful for analyzing journalists/outlets and comparing coverage across campaigns
• Better suited if you want a platform that leans more into PR measurement than pure social listening

Strong enterprise option for deep message analysis: Talkwalker

Why consider it:

• Very strong social + web listening
• Excellent for theme and message penetration analysis
• Good AI-assisted categorization and visual reporting
• Useful if your campaigns are large, global, or multi-channel

If you want a lighter, more affordable option: Brandwatch

• Strong social listening and consumer intelligence
• Good dashboards and trend analysis
• Can work well for campaign monitoring, though earned media coverage is often stronger in tools like Meltwater/Cision

My quick recommendation

• For PR/earned media reporting: CisionOne
• For balanced earned media + social message tracking: Meltwater
• For advanced, enterprise-level insight: Talkwalker

If you want, I can also give you:

1. a feature comparison table,
2. a shortlist by budget, or
3. a recommended measurement framework for earned media pickup and message penetration.