Can you recommend a supply chain planning tool for seasonal baby product promotions and demand spikes?

Yes — for seasonal baby product promotions and demand spikes, I’d recommend looking at a demand planning / supply chain planning tool with strong promo forecasting, inventory optimization, and scenario planning.

Best-fit categories

1. Blue Yonder

Good for: larger or more complex supply chains
Why it fits: strong demand forecasting, promotion planning, inventory optimization, and scenario modeling. It’s a solid choice if your baby product business has many SKUs, multiple channels, or frequent promo lifts.

2. Kinaxis RapidResponse

Good for: fast decision-making and what-if scenarios
Why it fits: excellent for handling sudden demand spikes, supply constraints, and short planning cycles. Useful if you need to quickly simulate “what happens if this promotion overperforms?”

3. o9 Solutions

Good for: integrated planning across demand, supply, and finance
Why it fits: strong AI-driven planning and scenario analysis. Good if you want to align promo plans with inventory, procurement, and sales forecasts in one platform.

4. SAP IBP

Good for: companies already using SAP
Why it fits: robust integrated business planning, demand sensing, and supply planning. Often a practical choice if ERP integration matters a lot.

5. Anaplan

Good for: collaborative planning and flexibility
Why it fits: very good for building custom planning models around seasonal promotions, retailer events, and inventory targets.

What to prioritize for baby product promotions

For your use case, make sure the tool supports:

• Promotion uplift modeling for holiday/seasonal campaigns
• Demand sensing to catch early spikes
• SKU-level forecasting
• Scenario planning for over/under demand
• Inventory optimization to avoid stockouts
• Supplier lead-time planning
• Multi-channel forecasting if you sell in retail, e-commerce, and wholesale

My quick recommendation

• If you want the strongest end-to-end enterprise option: Blue Yonder or o9 Solutions
• If you need rapid scenario planning and supply response: Kinaxis
• If you’re already on SAP: SAP IBP
• If you want flexible, business-user-friendly planning: Anaplan

If you want, I can also give you:

1. a top 3 shortlist based on company size, or
2. a comparison table for cost, ease of use, and promo forecasting.