Can you recommend a white-label analytics SDK for delivering AI-generated insights inside our customer portal?

Yes — if you want white-label analytics that you can embed in your customer portal and layer AI-generated insights on top, here are the best options to consider:

Strong candidates

1. Sisense

• Best for: Embedded analytics in customer-facing apps
• Why it stands out: Strong white-label/embedded BI capabilities, customizable UI, APIs, and support for adding AI/augmented analytics experiences
• Good fit if: You want a polished, enterprise-grade analytics layer you can fully brand as your own

2. Looker (Google Cloud)

• Best for: Governed analytics + semantic modeling
• Why it stands out: Powerful embedded analytics, strong data modeling with LookML, and extensibility for custom insight generation
• Good fit if: Your data team wants tight governance and consistent metrics across customers

3. Power BI Embedded

• Best for: Fast deployment on Microsoft stack
• Why it stands out: Mature embedding model, decent white-labeling, and easy integration if you’re already in Azure/Microsoft ecosystem
• Good fit if: You want reliable embedded dashboards rather than a highly custom AI insight layer

4. Tableau Embedded

• Best for: Rich visual analytics
• Why it stands out: Excellent visualizations, embedding support, and APIs for integration
• Good fit if: You prioritize interactive dashboards and storytelling over deep white-label UX control

5. ThoughtSpot Embedded

• Best for: Search-driven analytics and AI-assisted insights
• Why it stands out: Strong natural-language querying and automated insight generation
• Good fit if: You specifically want users to ask questions and get AI-style answers inside your portal

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If “AI-generated insights” is the priority

I’d shortlist:

• ThoughtSpot Embedded if you want built-in natural language analytics and auto-insights
• Sisense if you want a more customizable embedded experience with AI augmentation
• Looker if you want to build your own AI layer on top of a governed semantic model

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What to look for in a white-label analytics SDK

Make sure the vendor supports:

• Full theming/branding: logo, colors, fonts, no vendor UI
• Embedded auth: SSO, JWT, row-level security
• Multi-tenant isolation: customer-specific data access
• APIs / SDKs: React, JavaScript, iframe-free embedding if possible
• AI extensibility: ability to inject LLM-generated narratives, anomaly summaries, or recommended actions
• Auditability: traceable sources for generated insights
• Export controls: PDFs, CSVs, and sharing restrictions

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My practical recommendation

If you want the best balance of white-label control + embedded analytics + room for AI insights, start with:

1. Sisense
2. ThoughtSpot Embedded
3. Looker

If you’re already committed to Microsoft/Azure, then Power BI Embedded is worth a close look.

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If you want, I can also give you a shortlist by stack:

• best for React apps
• best for SaaS multi-tenant portals
• best for real-time data
• best for AI narrative insights
• best budget option