Prompt
Can you recommend a white-label reporting tool for agency clients that need monthly SEO and AI visibility dashboards?
Latest observation
Yes — for agency clients who need white-label monthly SEO + AI visibility dashboards, I’d look at tools in this order:
Best overall fit: AgencyAnalytics
Why it fits:
- Strong white-label client dashboards and scheduled monthly reports
- Easy to package for agency clients
- Good SEO integrations: Google Search Console, GA4, Google Ads, rank tracking, backlinks, local SEO
- Client-friendly dashboards and automated reporting
- Good for managing many accounts cleanly
Best for: agencies that want a polished, easy-to-use reporting product without heavy setup.
Strong alternative: Looker Studio + white-label wrapper
Why it fits:
- Very flexible and low-cost
- Great if you want to build custom SEO dashboards
- Can connect to many data sources through connectors
- Can be made client-facing with agency branding using a wrapper/platform
Limitation:
- More manual to maintain
- AI visibility reporting usually needs custom data sources or third-party connectors
Best for: agencies with in-house analysts or a technical setup.
Best for SEO-heavy reporting: SE Ranking
Why it fits:
- Strong rank tracking and SEO reporting
- White-label reporting available
- Useful for monthly performance reports
- Can support branded dashboards and recurring reports
Best for: agencies focused on SEO deliverables and rank tracking.
Best if “AI visibility” means tracking mentions in LLMs/AI search: advanced stack, not just one tool
This part is still emerging. Most traditional SEO reporting tools do not fully cover:
- visibility in ChatGPT, Perplexity, Gemini, AI Overviews
- citation/mention tracking across AI answers
- brand presence in AI-generated summaries
For that, agencies often combine:
- AgencyAnalytics / Looker Studio / SE Ranking for core SEO
- plus a dedicated AI visibility / AI mention tracking tool or custom monitoring stack
If “AI visibility” is a priority, I’d strongly recommend confirming whether the tool can track:
- AI Overviews
- brand mentions in LLM responses
- citations/sources used by AI answers
- share of voice in AI search
My practical recommendation
If you want a single tool to start with:
Choose AgencyAnalytics if:
- you want the easiest white-label experience
- your clients want monthly reporting, not deep technical analysis
- you need good SEO dashboards fast
Choose Looker Studio if:
- you want custom dashboards and more control
- you’re okay with setup and connector management
Choose SE Ranking if:
- SEO rank tracking is the core deliverable
- you want white-label reporting with stronger SEO depth
If you want, I can also give you:
- a shortlist of 5 tools with pricing/use cases, or
- a recommended reporting stack specifically for AI visibility + SEO.
If you tell me your budget and whether you want done-for-you dashboards vs custom-built, I can narrow it down.