Can you recommend an alert routing system for deduplicating noisy production alerts in a support engineering team?

Yes — for a support engineering team, I’d recommend an alert routing system that can do deduplication, grouping, escalation, on-call routing, and suppression with good integrations.

Best practical options

1. PagerDuty

Best overall if you want a mature incident response platform.

Why it fits:

• Strong deduplication and event grouping
• Flexible routing rules by service, severity, team, time, tag, etc.
• Escalation policies and on-call schedules
• Good integrations with monitoring tools like Datadog, Prometheus, CloudWatch, New Relic, Grafana, Splunk
• Lets support engineers avoid duplicate pages by collapsing repeated alerts into a single incident

Best for:

• Teams that need reliable paging and incident workflows
• Larger or growing support orgs
• Environments where alert fatigue is a major issue

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2. Opsgenie

Strong choice for routing and deduplication, especially if you’re already in the Atlassian ecosystem.

Why it fits:

• Good alert deduplication and alert grouping
• Powerful routing rules
• Flexible schedules and escalations
• Integrates well with Jira and Confluence
• Often simpler/cheaper than PagerDuty depending on plan and scale

Best for:

• Support teams already using Jira
• Teams wanting a solid paging layer without overcomplicating incident management

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3. Datadog On-Call / Incident Management

Good if Datadog is already your observability stack.

Why it fits:

• Native integration with Datadog monitors
• Centralized handling of noisy alerts
• Simplifies alert-to-incident workflow
• Good if your support engineers already live in Datadog

Best for:

• Teams heavily invested in Datadog
• Teams wanting fewer tools and less integration overhead

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If your main problem is noisy duplicate alerts

Look for these features specifically:

• Deduplication keys
  Collapse alerts with the same service, host, error type, or fingerprint.

• Grouping / incident correlation
  Combine multiple related alerts into one incident.

• Suppression / maintenance windows
  Quiet alerts during deploys, incidents, or known outages.

• Routing rules
  Send only the right alerts to the right support queue or engineer.

• Severity-based escalation
  Low severity goes to ticketing/Slack; high severity pages on-call.

• Auto-ack and auto-resolve
  Prevent stale or repeat alerts from generating new noise.

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My recommendation

• Choose PagerDuty if you want the safest, most established option.
• Choose Opsgenie if you want strong routing/deduplication and use Atlassian tools.
• Choose Datadog On-Call if Datadog is already your primary monitoring platform.

If you want a leaner support workflow

A good pattern is:

• Critical issues → PagerDuty/Opsgenie page the on-call support engineer
• Non-critical repeated alerts → route to Slack or create a ticket
• Known recurring conditions → suppress or aggregate into one incident

If you want, I can also give you:

1. a feature-by-feature comparison table, or
2. a recommended alert routing design for a support engineering team.