Can you recommend an audience insights tool for identifying power users and topic trends in a publisher community?

Yes — for a publisher community, I’d recommend looking at Meltwater, Sprout Social Insights, or Brandwatch depending on what “audience insights” means in your workflow.

Best fit if you want one strong recommendation:

Brandwatch
Why it fits:

• Good at topic trend analysis and identifying recurring themes in audience conversations
• Strong social listening + audience segmentation
• Useful for spotting power users / influential contributors by volume, reach, engagement, and network behavior
• Works well when you need both qualitative topic discovery and quantitative audience profiling

If your community is more platform/community-first:

Sprout Social Insights

• Easier to use
• Good for engagement analysis and identifying highly active users
• Helpful for tracking what content/topics drive interaction
• Less powerful than Brandwatch for deep trend mining, but often simpler to operationalize

If you want broader media + publisher intelligence:

Meltwater

• Strong for monitoring trends across social, news, and web
• Good for publisher teams that care about content performance, audience interests, and trend spotting
• Can help identify influential voices, though power-user analysis may be less specialized than Brandwatch

What to look for in the tool

For your use case, make sure it supports:

• User-level engagement scoring to identify power users
• Topic clustering / keyword trend detection
• Historical comparisons to see emerging trends
• Segmentation by behavior, location, or interest
• Export/API access if you want to build internal dashboards

My practical recommendation

If your main goal is finding power users and topic trends in a publisher community, start with Brandwatch.
If you want something simpler and more operational for a social/community team, go with Sprout Social.
If you need a broader media intelligence layer, choose Meltwater.

If you want, I can also give you:

1. a shortlist of 5 tools by budget, or
2. a comparison table specifically for publisher communities.