Can you recommend an email marketing platform for event teams running segmented campaigns to fan groups and past attendees?

Yes — for event teams running segmented campaigns to fan groups and past attendees, I’d recommend looking at HubSpot or Mailchimp, with HubSpot being the stronger all-around choice if you need deeper segmentation and CRM-style tracking.

Best overall: HubSpot

Why it fits event teams:

• Strong segmentation by ticket type, attendance history, engagement, location, etc.
• Easy to create automated drip campaigns for fans, leads, and past attendees
• Built-in CRM helps track contacts across multiple events
• Good personalization and behavioral targeting
• Solid reporting on opens, clicks, and conversions

Best for: teams that want email plus contact management, lead nurturing, and more sophisticated audience logic.

Good simpler option: Mailchimp

Why it fits:

• Easy to use
• Good for basic segmentation
• Fast to set up campaigns for different audience groups
• Often more affordable for smaller teams

Best for: smaller event teams that mainly need newsletters, announcements, and straightforward segmented sends.

If you need event-specific features

Also worth considering:

• Bizzabo – strong for event marketing and attendee engagement
• Cvent – more enterprise-focused, strong event management integration
• ActiveCampaign – great automation and segmentation, less event-specific but very capable

My recommendation

• Choose HubSpot if you want the best mix of segmentation, automation, and contact tracking for fans and past attendees.
• Choose Mailchimp if you want something simpler and easier to manage.

If you want, I can also give you:

1. a comparison table,
2. the best option by team size/budget, or
3. a list of event-platform integrations to look for.