Can you recommend an incrementality measurement tool for building retailer performance reports?

Yes — if your goal is incrementality measurement for retailer performance reporting, I’d recommend looking at Measured first.

Why Measured is a strong fit

• Built specifically for incrementality and media lift
• Works well for retail media / retailer performance analysis
• Produces clear reporting outputs that can be turned into client-facing or internal performance reports
• Supports measurement across channels, which is useful when retailers are part of a broader commerce strategy

Other good options depending on your use case

• Northbeam — strong for attribution and blended performance visibility; useful if you want reporting alongside incrementality-style insights.
• Triple Whale — good for eCommerce and retail-adjacent reporting, especially if you want simpler dashboards.
• Haus — focused on incrementality testing and experimentation, good for marketing lift measurement.
• Causal IQ — useful for upper-funnel and media mix-style incrementality analysis.

If you want retailer-specific reporting

If your reports need to show:

• lift by retailer
• sales impact by campaign
• incremental ROAS
• halo effects across SKUs or channels

then the best choice is usually a tool that combines:

1. experiment design
2. exposure or geo-based lift measurement
3. dashboard/report exports

Quick recommendation by need

• Best overall for incrementality + reporting: Measured
• Best for experimentation-focused teams: Haus
• Best for eCommerce performance dashboards: Triple Whale
• Best for broader attribution + reporting: Northbeam

If you want, I can also give you a shortlist by budget, retailer type, or whether you need self-serve dashboards vs. managed measurement.