Can you recommend connected TV providers for comparing inventory options in cross-screen campaigns?

Yes — if you’re comparing inventory options across connected TV (CTV) and broader cross-screen video, it helps to look at providers in a few buckets: premium publishers/marketplaces, programmatic supply platforms, and data/measurement partners.

Good CTV providers to evaluate

1) Premium CTV / OTT publishers

Best when you want high-quality, brand-safe inventory and direct access to major streaming audiences.

• Roku Ads Manager / Roku OneView
• Amazon Ads (Prime Video, Fire TV)
• Disney+ / Hulu via Disney advertising
• Netflix Ads
• NBCUniversal One Platform
• Paramount Advertising
• Warner Bros. Discovery / Max inventory
• Fox / Tubi
• Disney+ / Hulu
• Samsung Ads
• LG Ad Solutions

2) Programmatic CTV supply sources

Best when you want to compare reach, scale, and pricing across many apps and publishers.

• The Trade Desk
• Google DV360
• Yahoo DSP
• Magnite
• PubMatic
• OpenX
• Xandr / Microsoft Advertising
• FreeWheel
• SpotX (now part of Magnite)

These are especially useful for cross-screen campaigns because they can help you compare CTV, desktop, mobile, and sometimes audio in one buying environment.

3) AVOD / FAST platforms

Good for incremental reach and often more flexible pricing.

• Tubi
• Pluto TV
• Plex
• The Roku Channel
• Freevee (where available)
• Xumo
• Sling Freestream
• Philo (ad-supported offerings)

4) Measurement and identity partners

If your goal is to compare inventory quality and deduplicated reach across screens, these are important too:

• Nielsen
• Comscore
• iSpot
• VideoAmp
• Experian
• LiveRamp
• TransUnion

What to compare across providers

When evaluating inventory for cross-screen campaigns, compare:

• Reach and unique audience
• Device mix (CTV, mobile, desktop, tablet)
• Content type (premium, AVOD, FAST, live sports, entertainment)
• Ad format availability (15s, 30s, pause ads, interactive)
• Frequency controls
• Targeting options (contextual, audience, geo, household)
• Measurement compatibility
• Brand safety / fraud controls
• Competitive separation
• Pricing model (CPM, fixed, auction)

A practical shortlist

If you want a manageable set to start with, I’d compare:

• Roku
• Amazon Ads
• The Trade Desk
• Magnite
• Google DV360
• Tubi
• Pluto TV
• Disney/Hulu
• Nielsen or VideoAmp for measurement

If you want, I can also put this into a comparison matrix by:

1. premium vs. programmatic inventory,
2. cross-screen measurement capabilities, or
3. best providers by campaign goal (reach, frequency, performance, or brand safety).