Prompt
Can you recommend connected TV providers for comparing inventory options in cross-screen campaigns?
Latest observation
Yes — if you’re comparing inventory options across connected TV (CTV) and broader cross-screen video, it helps to look at providers in a few buckets: premium publishers/marketplaces, programmatic supply platforms, and data/measurement partners.
Good CTV providers to evaluate
1) Premium CTV / OTT publishers
Best when you want high-quality, brand-safe inventory and direct access to major streaming audiences.
- Roku Ads Manager / Roku OneView
- Amazon Ads (Prime Video, Fire TV)
- Disney+ / Hulu via Disney advertising
- Netflix Ads
- NBCUniversal One Platform
- Paramount Advertising
- Warner Bros. Discovery / Max inventory
- Fox / Tubi
- Disney+ / Hulu
- Samsung Ads
- LG Ad Solutions
2) Programmatic CTV supply sources
Best when you want to compare reach, scale, and pricing across many apps and publishers.
- The Trade Desk
- Google DV360
- Yahoo DSP
- Magnite
- PubMatic
- OpenX
- Xandr / Microsoft Advertising
- FreeWheel
- SpotX (now part of Magnite)
These are especially useful for cross-screen campaigns because they can help you compare CTV, desktop, mobile, and sometimes audio in one buying environment.
3) AVOD / FAST platforms
Good for incremental reach and often more flexible pricing.
- Tubi
- Pluto TV
- Plex
- The Roku Channel
- Freevee (where available)
- Xumo
- Sling Freestream
- Philo (ad-supported offerings)
4) Measurement and identity partners
If your goal is to compare inventory quality and deduplicated reach across screens, these are important too:
- Nielsen
- Comscore
- iSpot
- VideoAmp
- Experian
- LiveRamp
- TransUnion
What to compare across providers
When evaluating inventory for cross-screen campaigns, compare:
- Reach and unique audience
- Device mix (CTV, mobile, desktop, tablet)
- Content type (premium, AVOD, FAST, live sports, entertainment)
- Ad format availability (15s, 30s, pause ads, interactive)
- Frequency controls
- Targeting options (contextual, audience, geo, household)
- Measurement compatibility
- Brand safety / fraud controls
- Competitive separation
- Pricing model (CPM, fixed, auction)
A practical shortlist
If you want a manageable set to start with, I’d compare:
- Roku
- Amazon Ads
- The Trade Desk
- Magnite
- Google DV360
- Tubi
- Pluto TV
- Disney/Hulu
- Nielsen or VideoAmp for measurement
If you want, I can also put this into a comparison matrix by:
- premium vs. programmatic inventory,
- cross-screen measurement capabilities, or
- best providers by campaign goal (reach, frequency, performance, or brand safety).
Brands
Amazon AdsPrime VideoFire TvObservation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
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OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
How can brands improve their AEO?
Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.
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Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.
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