Can you recommend creator talent agencies for a creator looking for management and help negotiating paid partnerships?

Absolutely — if a creator is looking for management plus help with paid partnership negotiation, you’ll usually want a creator/influencer talent agency or full-service management company rather than a traditional “talent agent” only.

Here are some reputable options, grouped by the type of creator they tend to serve:

Larger creator talent agencies / management firms

These often handle brand deals, licensing, strategy, and long-term growth:

• Night — strong in creator management, brand partnerships, and representation for digital-first talent.
• CAA (Creative Artists Agency) — huge agency with creator/influencer division; good for established creators with larger opportunities.
• WME — also strong for bigger creators crossing into mainstream media/brand deals.
• UTA (United Talent Agency) — creator representation plus broader entertainment opportunities.
• Gersh — creator and influencer representation, with brand partnership support.
• A3 Artists Agency — represents digital creators and can help with brand and entertainment crossover.

Creator-first / influencer-focused agencies

These are often more specialized in social platforms and paid partnerships:

• The Digital Brand Architects (DBA) — well known for influencer representation and negotiation.
• Select Management Group — creator/talent management with a strong digital presence.
• Viral Nation — influencer marketing and talent management; can be a good fit if brand deals are a focus.
• The Society Management — more lifestyle/fashion leaning, but can be strong for visually driven creators.
• Mavrick Agency — creator and influencer talent management, often more digital-native.
• Open Influence — more campaign/brand focused, but can help connect creators to paid opportunities.

Smaller / boutique management companies

These can be a better fit if a creator wants more hands-on attention:

• Apex Talent Management
• Authentic Talent and Literary Management
• Underscore Talent
• Lighthouse Management & Media
• LUME / other boutique influencer management firms depending on niche and geography

What to look for in a good agency

For your specific need, prioritize agencies that:

• Negotiate brand deals on your behalf
• Have a clear commission structure for partnerships
• Provide management, not just bookings
• Understand your niche/platforms
• Have a track record with creators at your size

Questions to ask before signing

• What percentage do you take from brand deals?
• Do you handle only deal negotiation, or also strategy, invoicing, and contract review?
• Do you offer exclusivity?
• What creators similar to me do you represent?
• How do you decide whether a deal is a fit?
• Will I still be able to work with brands directly?

Quick note on contracts

If the main goal is paid partnerships, make sure the agency can also help with:

• usage rights
• exclusivity
• deliverables
• whitelisting/Spark Ads/paid media usage
• payment terms
• cancellation clauses

If you want, I can also give you:

1. a shortlist by creator niche (gaming, beauty, fitness, food, comedy, etc.), or
2. a template email to send agencies asking for representation.