Can you recommend digital game storefronts for an independent studio that wants developer-friendly onboarding and flexible revenue share?

Yes — for an independent studio, the best-fit storefronts are usually the ones with low-friction submission, clear docs, and either a standard rev-share or room to negotiate for your situation. Here are strong options to consider:

Good storefronts for indie-friendly onboarding

1. Steam

• Why it’s good: Huge audience, mature tools, solid developer portal, reliable build/patch support.
• Onboarding: Fairly straightforward, but there’s a learning curve around store pages, depot/build setup, and wishlists.
• Revenue share: Standard is 70/30 in your favor after platform fees; it improves at very high gross revenue tiers.
• Best for: PC indies that want scale and discoverability.

2. itch.io

• Why it’s good: Extremely developer-friendly, very flexible, fast to publish, and ideal for experimental or niche games.
• Onboarding: Probably the easiest of all major storefronts.
• Revenue share: Highly flexible — you can set your own split within platform constraints, and the platform is known for low-friction, creator-first economics.
• Best for: Small teams, prototypes, game jams, experimental titles, direct-to-fan sales.

3. Epic Games Store

• Why it’s good: Attractive economics and a more curated but still indie-accessible ecosystem.
• Onboarding: Reasonably developer-friendly, though more curated than itch.io.
• Revenue share: 88/12 in favor of developers, one of the best standard splits.
• Best for: PC titles with polished production value and a desire for better rev share.

4. GOG

• Why it’s good: Good fit for premium PC games, especially DRM-free offerings and older/classic-friendly titles.
• Onboarding: More selective than Steam/itch.io, but documentation is decent.
• Revenue share: Typically competitive, though exact terms may vary by agreement.
• Best for: Quality-focused indie games, DRM-free distribution, retro and narrative titles.

5. Microsoft Store / Xbox PC

• Why it’s good: Can be valuable for Windows ecosystem reach, subscriptions, and Xbox-related opportunities.
• Onboarding: Better than it used to be, but still more enterprise-like than itch.io or Steam.
• Revenue share: Varies by program and platform; often favorable in some cases, especially on PC.
• Best for: Studios targeting Windows users or preparing for console-adjacent distribution.

Worth considering if you want flexibility or alternative models

6. Humble Store / Humble widgets

• Why it’s good: Good for bundles, direct sales, and community-friendly positioning.
• Onboarding: Usually manageable; often used alongside other storefronts.
• Revenue share: Depends on arrangement and campaign structure.
• Best for: Studios comfortable with bundles and community-driven sales.

7. Direct sales via your own site

• Why it’s good: Maximum control over pricing, customer relationship, and revenue.
• Onboarding: Requires more setup on your side (checkout, keys, fulfillment, taxes/VAT, support).
• Revenue share: Best possible economically, since you avoid most storefront cuts.
• Best for: Studios with an existing audience or strong marketing funnel.

Best picks by priority

• Easiest onboarding: itch.io
• Best flexible economics: itch.io or Epic Games Store
• Largest PC audience: Steam
• DRM-free / curated premium feel: GOG
• Best if you already have an audience: Direct sales

Practical recommendation

For an independent studio, a strong launch mix is often:

• Steam for reach
• itch.io for flexibility and early community support
• Epic Games Store if you can meet its curation bar
• Your own site for direct sales, special editions, or bundles

If you want, I can also make this into a comparison table ranked by:

1. onboarding ease,
2. revenue share, and
3. discoverability.