Prompt
Can you recommend integrated marketing agencies for ongoing brand and performance work across multiple channels?
Latest observation
Yes — if you want an agency that can handle ongoing brand + performance marketing across multiple channels, you’ll usually want an integrated agency or full-service growth agency with strengths in both strategy and execution.
Here are some well-known options, grouped by typical fit:
Strong full-service / integrated agencies
These are often good if you want one partner across brand, media, creative, analytics, and conversion.
- R/GA – Strong on digital innovation, brand, and customer experience.
- Wunderman Thompson – Broad integrated capabilities across brand, creative, CRM, and media.
- VML – Large global integrated agency with strong digital + performance capabilities.
- Publicis Groupe agencies – Especially Digitas, Razorfish, Starcom, and Leo for integrated brand/performance work.
- Ogilvy – Strong brand marketing plus performance and digital capabilities.
- BBDO / BBDO Worldwide – Best if brand storytelling is a major priority, with growing digital integration.
- Havas – Integrated media + creative + data approach.
- Accenture Song – Good for digital transformation, CX, and integrated campaigns at scale.
Performance-led agencies with brand capability
Good if paid media, growth, and measurable acquisition are the main focus, but you still need creative and strategy support.
- Tinuiti – Strong in paid search, paid social, retail media, and ecommerce growth.
- Wpromote – Performance marketing with content, creative, and analytics.
- DAC Group – Strong local, regional, and performance-driven integrated marketing.
- Merkle – CRM, data, performance, and customer experience.
- iProspect – Media and performance with integrated planning.
- Jellyfish – Paid media, analytics, and digital strategy.
- Level Agency – Performance-focused with creative and analytics support.
Brand-first agencies with digital/performance extensions
Good if brand equity and creative quality are most important, but you also need digital execution.
- Droga5 – Very strong creative and brand strategy; performance work typically less central.
- Anomaly – Known for modern brand strategy with digital and commerce thinking.
- Mother – Creative-led, often strong for integrated brand campaigns.
- 72andSunny – Brand building with digital relevance.
- Huge – Good for digital product + brand experience + campaign work.
Mid-market / nimble integrated agencies
Often a better fit if you want a more hands-on team and faster iteration than a big holding-company agency.
- Power Digital – Integrated growth marketing; strong for ongoing performance + creative.
- Thrive Internet Marketing Agency – Broad digital services for growth.
- Mabbly – Strategy, branding, and digital execution.
- HawkSEM – Performance-first with some broader digital support.
- Bounteous – Digital experience, CRM, commerce, and marketing.
What to look for in the right agency
For ongoing brand + performance across channels, ask whether they can do all of the following:
- Brand strategy and positioning
- Creative production for paid social, display, video, landing pages, email, and organic content
- Media buying / optimization across search, social, display, video, programmatic, retail media
- Lifecycle/CRM: email, SMS, retention, loyalty
- Analytics and attribution
- Conversion rate optimization
- Content and social management
- Clear reporting tied to business outcomes
Good questions to ask in an RFP or intro call
- How do you balance brand building vs. performance ROI?
- What channels do you manage in-house vs. through partners?
- How do you handle creative testing and iteration?
- What does your measurement stack look like?
- Can you show examples of integrated campaigns with both awareness and conversion goals?
- How do you structure account teams for ongoing optimization?
If you want, I can also tailor the list
If you share:
- your industry,
- budget range,
- region (US/UK/global), and
- whether you care more about brand, performance, or equal balance,
…I can give you a much tighter shortlist of agencies that are likely to be a fit.
Observation history
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Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
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