Can you recommend lifestyle PR agencies for a seasonal campaign that needs press outreach and creator support?

Absolutely — for a seasonal lifestyle campaign with press outreach + creator/influencer support, you’ll want an agency that can do both traditional PR and social/influencer activation well.

Here are some strong agency options, grouped by the type of support they’re known for:

Full-service lifestyle / consumer PR + creator support

These are good if you want one partner to handle both media relations and creator campaigns.

• BPCM — Strong in fashion, beauty, luxury, and lifestyle; good for press and culture-driven campaigns.
• SHADOW — Known for consumer PR, creator/influencer work, and integrated campaigns across lifestyle categories.
• The Door — Solid lifestyle/consumer PR with influencer and experiential capabilities.
• Levy — Good for premium lifestyle, food/bev, and brand storytelling.
• Alison Brod Marketing + Communications — Well-known consumer PR shop with strong lifestyle, beauty, and celebrity/influencer reach.
• KWT Global — Broad consumer and lifestyle PR with social and influencer support.

Boutique agencies with strong creator/influencer focus

These can be a better fit if creator content is a major part of the seasonal push.

• Buttermilk — Creator-first campaigns; great for social amplification and influencer-led launches.
• Village Marketing — Influencer strategy, creator partnerships, and lifestyle brand campaigns.
• Open Influence — Strong creator programs and scalable influencer outreach.
• Collectively — Good for creator strategy and content-driven campaigns.
• The Shelf — Influencer marketing and campaign management, often strong for e-commerce/lifestyle brands.

Lifestyle / hospitality / food & beverage specialists

If your seasonal campaign is in one of these categories, these firms can be especially effective.

• Hunter PR — Strong in travel, hospitality, food, and lifestyle.
• MMGY Wagstaff — Great for travel/hospitality with strong media relations.
• Inkhouse — Broader consumer and lifestyle work, often strong with media and digital amplification.
• M Booth — Consumer and lifestyle PR with integrated campaigns and media relationships.
• 9 Story Communications — Good for food, beverage, and lifestyle brands.

How to choose the right one

For your brief, I’d look for agencies that can demonstrate:

• Seasonal campaign execution
  Examples: holiday, summer, back-to-school, gifting, or limited-time product launches.
• Media list and press relationships
  Lifestyle editors, local market press, trade, and digital publications.
• Creator sourcing + activation
  Not just “influencer outreach,” but actual creator briefing, contracting, content guidance, and usage rights.
• Integrated reporting
  Coverage metrics plus creator performance and earned/social lift.

What to ask in an RFP

To compare agencies quickly, ask:

1. What seasonal campaigns have you run in the last 12 months?
2. Which lifestyle editors and outlets do you have current relationships with?
3. How do you vet and source creators?
4. Do you manage creator contracting, briefs, and content approvals?
5. Can you share examples of press results + creator results together?
6. How do you measure success across earned media and creator content?

If you want, I can also give you:

• a shortlist of 5 agencies by budget level,
• agencies that are best for luxury vs. mass-market brands, or
• a sample agency brief / RFP for this seasonal campaign.