Can you recommend marketplace analytics software for monitoring GMV, conversion, and category performance across several marketplaces?

Yes — here are some solid marketplace analytics options, depending on your setup and how much depth you need.

Good options for multi-marketplace analytics

1. Looker / Tableau / Power BI + data warehouse

Best if you want a flexible, custom analytics layer.

• What it does: Combines data from Amazon, Walmart, eBay, Shopify, etc. into one dashboard.
• Tracks well: GMV, conversion rate, category performance, margin, inventory, traffic, and cohort trends.
• Pros: Highly customizable, strong visualization, good for exec dashboards.
• Cons: Requires data modeling and ongoing maintenance.
• Best for: Teams with a data analyst or BI function.

2. Glew.io

Good for eCommerce and marketplace reporting in one place.

• What it does: Centralizes sales and marketing data from multiple channels.
• Tracks well: Revenue/GMV, conversion, product/category performance, customer behavior.
• Pros: Faster setup than custom BI, good prebuilt dashboards.
• Cons: Less flexible than BI tools, marketplace support may vary by channel.
• Best for: Mid-sized teams wanting faster implementation.

3. DataHawk

Strong for marketplace-specific performance, especially Amazon.

• What it does: Marketplace intelligence and analytics platform.
• Tracks well: GMV, category ranking, listing performance, conversion, keyword performance.
• Pros: Great for marketplace optimization, especially search/category visibility.
• Cons: More Amazon-centric than true omnichannel analytics.
• Best for: Brands heavily focused on Amazon and marketplace SEO.

4. Pacvue

Useful for marketplace advertising + commerce analytics.

• What it does: Retail media and marketplace management across major marketplaces.
• Tracks well: Sales, conversion, ad performance, share of voice, category metrics.
• Pros: Strong for combining commerce + ads insights.
• Cons: More expensive, often aimed at larger brands.
• Best for: Teams managing both marketplace operations and retail media.

5. CommerceIQ

Strong for enterprise marketplace operations and optimization.

• What it does: Helps manage marketplace sales, pricing, inventory, and retail media.
• Tracks well: GMV, conversion, category performance, share, profitability signals.
• Pros: Deep marketplace capabilities, enterprise-grade.
• Cons: Typically costly and more complex to implement.
• Best for: Large brands selling across multiple marketplaces.

6. ChannelAdvisor / Rithum

Good for omnichannel marketplace sellers.

• What it does: Marketplace management plus analytics.
• Tracks well: Sales, inventory, listing performance, channel performance.
• Pros: Mature platform, broad marketplace integrations.
• Cons: Analytics can be less sophisticated than dedicated BI tools.
• Best for: Brands and retailers managing many marketplace listings.

---

If your main goal is specifically:

• GMV and conversion dashboards: Looker, Power BI, Tableau, Glew
• Category and marketplace visibility: DataHawk, CommerceIQ, Pacvue
• Operations across many marketplaces: Rithum / ChannelAdvisor, CommerceIQ
• Combined ads + commerce analytics: Pacvue, CommerceIQ

---

My practical recommendation

If you want one tool for multi-marketplace reporting, I’d shortlist:

1. Power BI or Tableau if you want full control and can support setup
2. Glew if you want quicker deployment
3. DataHawk if Amazon/category performance is a top priority
4. Pacvue or CommerceIQ if retail media is part of the same workflow

If you want, I can also give you:

• a comparison table by features and pricing
• recommendations by marketplace type (Amazon, Walmart, Shopify, etc.)
• or a shortlist for small, mid-market, or enterprise teams