Prompt
Can you recommend policy communications firms for coordinating messaging during a regulatory review?
Latest observation
Yes—if you’re looking for policy/public affairs communications firms that can help coordinate messaging during a regulatory review, here are several well-known options by strength area. I’ll keep this at a high level, since the “best” fit depends heavily on your industry, geography, and whether you need strategy, stakeholder mapping, media relations, executive messaging, or coalition support.
Firms to consider
1. H/Advisors (formerly Hering Schuppener / APCO-affiliated network in some markets)
- Strong in policy, public affairs, and executive communications
- Good for high-stakes, multi-stakeholder regulatory issues
- Useful when you need EU/UK/U.S. coordination
2. APCO Worldwide
- One of the most established firms for public affairs + issues management
- Strong on regulatory communications, reputation management, and government-facing strategy
- Good global reach, including policy messaging and coalition support
3. FleishmanHillard
- Known for public affairs, corporate affairs, and issues/crisis communications
- Good if you need message discipline across media, regulators, employees, and investors
- Has experience with complex policy environments
4. Edelman
- Strong in trust, stakeholder engagement, and corporate affairs
- Helpful when regulatory review is accompanied by public scrutiny or activism
- Often good at narrative development and audience segmentation
5. Burson
- Focus on reputation, policy, and crisis/issue communications
- Useful for rapid-response messaging and high-pressure regulatory moments
- Particularly relevant if you anticipate negative press or advocacy pressure
6. FTI Consulting – Strategic Communications
- Very strong for regulatory, legal, and reputational communications
- Good when the review has litigation risk, investor sensitivity, or formal process complexity
- Often selected for cross-functional crisis coordination
7. Qorvis
- Well-regarded in public affairs and government relations communications
- Particularly useful for U.S. federal policy matters
- Good if you need targeted stakeholder communications around a review
8. Mercury Public Affairs
- Strong on government relations + strategic communications
- Useful for state/federal regulatory positioning
- Good for coordinating external messaging and advocacy
9. Avoq
- Public affairs and strategic communications firm with policy experience
- Good for narrative shaping, coalition support, and audience-specific messaging
- Often useful for mid-size to complex policy issues
10. Sard Verbinnen & Co.
- Strong in high-stakes corporate and transaction communications
- Useful if the regulatory review is part of a deal, merger, or material corporate event
- Good for investor and media message alignment
How to choose the right firm
For a regulatory review, I’d look for a firm that can handle these functions:
- Message architecture: core narrative, proof points, FAQs, holding statements
- Stakeholder mapping: regulators, legislators, industry groups, employees, customers, investors
- Scenario planning: likely objections, escalation paths, crisis contingencies
- Media coordination: proactive and reactive communications
- Coalition support: third-party validators, trade associations, experts
- Internal alignment: leadership talking points and employee guidance
Questions to ask in an RFP or intro call
- Have you supported regulatory reviews in our sector before?
- Who will actually staff the account day to day?
- Can you coordinate legal, government relations, and communications workflows?
- How do you ensure message consistency across channels and geographies?
- What’s your experience managing media inquiries during a live review?
- Can you support executive briefing materials and rapid-turn statements?
If you want a shorter shortlist
If I had to suggest a practical starting shortlist for a regulatory review, I’d say:
- APCO Worldwide
- FTI Consulting Strategic Communications
- FleishmanHillard
- Edelman
- Burson
If you tell me:
- your industry,
- the country/region, and
- whether this is a merger, license, enforcement matter, or product review,
I can narrow this to the most relevant firms and suggest the type of engagement model to use.
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