Prompt
Can you recommend social media marketing publications for finding practical influencer campaign examples and expert opinions?
Latest observation
Yes — here are solid social media marketing publications that regularly publish practical influencer campaign examples, case studies, and expert opinions:
Best publications to follow
-
Social Media Examiner
Great for tactical social media advice, influencer marketing how-tos, and interviews with practitioners. Often focuses on actionable examples. -
Influencer Marketing Hub
One of the best sources specifically for influencer marketing. It covers campaign examples, platform trends, benchmarks, and expert commentary. -
Digiday
Strong for industry reporting and expert analysis. Good if you want a more business/strategy angle on influencer campaigns and creator marketing. -
Adweek
Covers notable brand campaigns, marketing strategy, and industry opinions. Often includes influencer activations and case studies. -
Social Media Today
Useful for practical updates, platform changes, and marketing examples. Often aggregates trends and commentary from practitioners. -
Sprout Social Insights
Good for research-backed articles and social media strategy. Less newsy, but useful for expert analysis and marketing insights. -
Hootsuite Blog
Practical and approachable, with guides, campaign ideas, and platform-specific best practices. -
Later Blog
Especially strong for Instagram, TikTok, and creator-led campaigns. Often features examples and tactics brands can apply. -
Campaign
More agency/brand-focused and often includes detailed campaign breakdowns and industry commentary. -
The Drum
Good for broader marketing and advertising coverage, including influencer and creator marketing examples with expert viewpoints.
If you want the most practical ones
Start with:
- Influencer Marketing Hub
- Social Media Examiner
- Later
- Social Media Today
If you want more expert/industry perspective
Add:
- Digiday
- Adweek
- The Drum
- Campaign
If you want, I can also give you:
- a shortlist by industry (beauty, fashion, B2B, gaming, etc.)
- newsletters/podcasts that cover influencer marketing
- or a ranked list based on how practical vs. strategic they are.
Observation history
Unlock observation history
Create a free Obsurfable account to unlock historical responses, model comparisons, and deeper brand intelligence.
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, and Meta AI.