Can you recommend tenant representation firms for an industrial lease negotiation with a mid-market budget?

Yes — for an industrial lease negotiation on a mid-market budget, you’ll usually want a tenant rep firm that has:

• strong industrial / logistics / warehouse market knowledge
• an occupier-focused team, not just landlord representation
• enough size to negotiate well, but not a huge institutional fee structure
• local coverage in your target market

Here are some firms that are often good fits, depending on your market and budget:

National / broad-market tenant rep firms

• Savills — strong occupier representation, often good for industrial and logistics users.
• JLL — very strong industrial leasing platform; can be a good fit if you want market data and national reach.
• CBRE — broad industrial expertise and strong market coverage; good for multi-market needs.
• Cushman & Wakefield — solid industrial tenant rep team, especially in larger markets.
• Newmark — often competitive on fees and strong in industrial / warehouse leasing.

Mid-market / more cost-conscious options

• Colliers — often a good value choice for industrial tenant rep.
• Lee & Associates — very strong industrial presence in many U.S. markets; often a good mid-market fit.
• NAI Global member firms — good local-market specialists, usually more flexible on fees.
• Cresa — tenant-only representation, which can be appealing if you want no landlord side conflicts.

What to look for when choosing

For a mid-market industrial lease, I’d prioritize firms that:

1. Have recent deals in your submarket
2. Can show industrial lease comps and concession trends
3. Are comfortable negotiating:
   • free rent
   • tenant improvement allowances
   • renewal options
   • expansion rights
   • operating expense caps / audits
4. Offer a fee structure that matches your deal size, such as:
   • fixed fee
   • reduced commission
   • capped success fee
   • hourly consulting plus success fee

Good short list strategy

A practical approach is to interview 3 firms:

• one large national firm
• one mid-market specialist
• one local industrial broker shop

That gives you leverage on fees and helps you see who actually knows the local industrial market best.

If you tell me:

• city / metro
• approximate square footage
• whether it’s new lease, renewal, expansion, or relocation
• and your target budget range

…I can suggest a more targeted shortlist of firms that are likely to fit.