compare usage by role plan company size

Here’s a practical way to compare usage by role, plan, and company size.

1) Usage by role

Look at how different job functions use the product.

Common roles to compare:

• Admin / IT
• Manager / Team lead
• Individual contributor
• Executive / VP
• Operations / Support
• Sales / Marketing

Useful metrics:

• Average logins per user
• Feature adoption by role
• Time spent in product
• Actions per active user
• Retention / repeat usage

What to look for:

• Which roles are most active
• Which roles use advanced features
• Whether admins are more active than end users
• Whether executives are low-frequency but high-impact users

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2) Usage by plan

Compare behavior across subscription tiers.

Typical plan segments:

• Free
• Starter
• Pro
• Business
• Enterprise

Useful metrics:

• Active users per account
• Feature usage rate
• Conversion from trial to paid
• Expansion/upgrade rate
• Churn by plan

What to look for:

• Whether higher-tier plans drive deeper usage
• Which features are reserved for premium plans
• Whether free users are active but limited
• Whether enterprise customers use the product more broadly across teams

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3) Usage by company size

Compare usage across customer organization size.

Common buckets:

• Small: 1–10 employees
• SMB: 11–50
• Mid-market: 51–250
• Large enterprise: 251+

Useful metrics:

• Seats used vs seats purchased
• Active users per account
• Usage frequency per user
• Team-wide adoption
• Department-level penetration

What to look for:

• Small companies may have higher per-user usage
• Large companies may have more users but lower individual engagement
• Mid-market may show the best balance of breadth and depth
• Enterprises may need onboarding to improve adoption

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Best way to present the comparison

Use a table like this:

Segment	Metric 1	Metric 2	Metric 3	Key insight
Role
Plan
Company size

Or a matrix:

Segment	High usage	Low usage	Notes
Role	Manager	Executive
Plan	Enterprise	Free
Company size	Mid-market	Large enterprise

Recommended analysis approach

1. Define “usage” clearly
2. Segment users by role, plan, and company size
3. Compare core metrics side by side
4. Normalize by account size or active users
5. Highlight the biggest differences and trends

If you want, I can also turn this into:

• a dashboard spec
• a SQL query
• a presentation slide
• or a short executive summary