Prompt
Do I need to authenticate my sending domain before going live?
Latest observation
Oct 5, 2026
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Yes — in almost all cases, you should authenticate your sending domain before going live.
Authenticating your domain helps prove to mailbox providers that your emails are legitimately coming from you, which improves:
- Deliverability — fewer messages land in spam
- Trust — recipients and providers recognize your brand
- Security — reduces spoofing and phishing using your domain
Typically, this involves setting up:
- SPF
- DKIM
- DMARC
(and sometimes a custom tracking domain as well)
If you’re using an email service provider, they’ll usually give you DNS records to add.
If you want, I can also tell you:
- which records you need, or
- how to check whether your domain is already authenticated.