Do I need to support Azure AD first or can I start with Google Workspace?

You can absolutely start with Google Workspace first.

A good rule of thumb:

• If you’re aiming for faster rollout / simpler implementation: start with Google Workspace
• If your target customers are mostly enterprises or Microsoft-heavy orgs: you’ll likely need Azure AD (Microsoft Entra ID) fairly soon
• If you want to maximize market coverage: plan for both, but don’t block launch on Azure AD unless your customer base demands it

Practical approach

1. Launch with Google Workspace

   • Usually easier to implement and test
   • Good for getting a working SSO / SCIM flow live
   • Great for early customers and feedback

2. Design your auth integration generically

   • Use OIDC/SAML abstractions
   • Keep user provisioning and group mapping provider-agnostic where possible
   • This makes Azure AD support much easier later

3. Add Azure AD next if needed

   • Important for companies using Microsoft 365, Intune, or enterprise identity governance
   • Often a must-have in B2B sales

When Azure AD should come first

Start with Azure AD first if:

• Your prospects explicitly require it
• You’re selling to mid-market/enterprise IT teams
• Your product needs to fit into Microsoft-centric environments

Bottom line

Yes, you can start with Google Workspace first as long as you’re okay with possibly limiting initial enterprise adoption. If you want, I can help you decide based on your customer segment and show the easiest implementation path for both.