email templates with variables

Here are practical email templates with variables you can reuse and customize. I’ll use common placeholder formats like {{first_name}} and {{company_name}}.

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1) Welcome Email

Subject: Welcome to {{company_name}}, {{first_name}}!

Hi {{first_name}},

Welcome to {{company_name}} — we’re excited to have you with us.

Here’s what you can do next:

• Complete your profile
• Explore {{feature_name}}
• Reach out to us if you need help

If you have any questions, just reply to this email.

Best,
{{sender_name}}
{{company_name}}

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2) Appointment Confirmation

Subject: Your appointment is confirmed for {{appointment_date}}

Hi {{first_name}},

Your appointment with {{company_name}} is confirmed for:

• Date: {{appointment_date}}
• Time: {{appointment_time}}
• Location: {{location}}

Please let us know if you need to reschedule.

Thanks,
{{sender_name}}

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3) Follow-Up Email

Subject: Following up on {{topic}}

Hi {{first_name}},

I wanted to follow up on our recent discussion about {{topic}}.

If you’re available, I’d be happy to connect again at a time that works for you. Please let me know what suits your schedule.

Best regards,
{{sender_name}}
{{company_name}}

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4) Invoice Reminder

Subject: Payment reminder for invoice #{{invoice_number}}

Hi {{first_name}},

This is a friendly reminder that invoice #{{invoice_number}} for {{amount_due}} is due on {{due_date}}.

You can pay using this link: {{payment_link}}

If you’ve already made the payment, please disregard this message.

Thank you,
{{company_name}}

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5) Password Reset

Subject: Reset your {{company_name}} password

Hi {{first_name}},

We received a request to reset your password.

Click the link below to create a new password: {{reset_link}}

If you didn’t request this, you can ignore this email.

Best,
{{company_name}} Support

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6) Order Confirmation

Subject: Your order #{{order_number}} is confirmed

Hi {{first_name}},

Thanks for your order! Your purchase has been confirmed.

Order details:

• Order Number: {{order_number}}
• Items: {{order_items}}
• Total: {{order_total}}
• Shipping Address: {{shipping_address}}

We’ll send another email when your order ships.

Regards,
{{company_name}}

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7) Shipping Notification

Subject: Your order #{{order_number}} has shipped

Hi {{first_name}},

Good news — your order #{{order_number}} has shipped.

Tracking number: {{tracking_number}}
Tracking link: {{tracking_link}}

You can expect delivery by {{delivery_date}}.

Thanks for shopping with us,
{{company_name}}

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8) Event Invitation

Subject: You’re invited: {{event_name}}

Hi {{first_name}},

We’d like to invite you to {{event_name}}.

Details:

• Date: {{event_date}}
• Time: {{event_time}}
• Location: {{event_location}}

Register here: {{registration_link}}

Hope to see you there!
{{sender_name}}
{{company_name}}

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9) Meeting Request

Subject: Meeting request: {{topic}}

Hi {{first_name}},

I’d like to schedule a meeting to discuss {{topic}}.

Are you available on any of the following dates?

• {{option_1}}
• {{option_2}}
• {{option_3}}

Please let me know what works best for you.

Best,
{{sender_name}}

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10) Re-engagement Email

Subject: We miss you, {{first_name}}

Hi {{first_name}},

It’s been a while since we last heard from you, and we wanted to check in.

Since your last visit, we’ve added:

• {{new_feature_1}}
• {{new_feature_2}}
• {{new_feature_3}}

If you’d like to come back, here’s a special offer for you: {{offer}}

We’d love to have you back.
{{company_name}}

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Common Variables You Can Use

Here are useful placeholders for most templates:

• {{first_name}}
• {{last_name}}
• {{full_name}}
• {{email}}
• {{company_name}}
• {{sender_name}}
• {{subject}}
• {{date}}
• {{time}}
• {{link}}
• {{button_text}}
• {{order_number}}
• {{invoice_number}}
• {{amount}}
• {{due_date}}

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If you want, I can also provide:

1. HTML email templates with variables
2. Jinja2 / Handlebars format
3. Sales, marketing, and transactional email templates
4. Templates in JSON format for your app