Prompt
Enterprise customers keep asking for SSO and we're not ready
Latest observation
A good way to handle this is to not say “no” outright—say “not yet, but here’s the path.” Enterprise buyers usually care about confidence and roadmap, not just the feature itself.
You can position it like this:
What to say to customers
- Acknowledge the need: “We understand SSO is important for enterprise deployment.”
- Be honest about timing: “It’s not available today.”
- Offer a near-term workaround: “For now, we support [invite-only access / domain restrictions / SCIM later / strong MFA / manual user management].”
- Share commitment: “SSO is on our roadmap, and we’d be happy to keep you updated.”
What to avoid
- Don’t promise a date unless it’s real.
- Don’t get defensive.
- Don’t say “our other security is enough” — enterprises hear that as dismissal.
A practical framing
If you’re selling today, try:
“SSO is a common enterprise requirement, and we’re actively evaluating support. It isn’t available yet, but we can work with you on interim access controls and keep you informed as the feature becomes available.”
Internally
If enterprise deals are blocked by this often, that’s a signal to decide one of three things:
- Build it soon
- Buy/partner for it
- Narrow your ICP and avoid enterprise accounts that require it
If you want, I can help you draft:
- a customer-facing response
- a sales objection-handling script
- or a roadmap message that sounds credible without overpromising
Observation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
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OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
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